David Hallerman

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Spotted around the media universe

eMarketer Raises Online Ad Forecast - Posted December 6, 2010
In today's totally sexy news, the folks at eMarketer have readjusted their online ad spending forecast for 2010, reporting that money spent on U.S. internet ads is expected to grow 13.9% to $25.8 billion for the full year. In addition, the digita... [AgencySpy]

NBC Olympics Coverage Sees Mixed Results - Posted August 26, 2008
NBC Universal's $1 billion ad budget for the Beijing Olympics has paid off, MediaPost reports, with ratings surpassing the network's expectations. But the $5.75 million spent on online video ads was "only a drop in the buck... [ThinkMobile - SocialTimes.com]