David Hirschman

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So What Do You Do, Kevin McKean, Editorial Director, Consumer Reports?
With 3.2 million-plus paid online subscribers, Consumer Reports' editorial director explains why print pubs need to adopt a 'media neutral' stance and extols the non-ad-based model.

So What Do You Do, John Yemma, Editor of The Christian Science Monitor?
One year after moving from a daily print edition to a weekly magazine, Yemma discusses the Monitor's Web-first state of mind and how the digital shift impacts revenue streams.

So What Do You Do, Sharon Waxman, Founder of The Wrap?
The entertainment media fixture talks about establishing The Wrap as a credible source, the downfall of trade mags, and why quality content shouldn't be completely free.

So What Do You Do, Lisa Ling, Host and Executive Producer of Our America?
The TV vet gives tips on how to interview subjects and tells why OWN is the best place she's ever worked.

So What Do You Do, Gayle King, O Editor-at-Large and Sirius XM Host?
Oprah's confidante and all-around media maven Gayle King talks about her potential return to daytime TV and her role at Winfrey's nascent cable network.

So What Do You Do, Leonard Burnett, Co-CEO and Group Publisher of Uptown Media Group?
Resurrecting and revamping Vibe for the digital age, Uptown's CEO talks about creating vibrant online content and monetizing it.

So What Do You Do, Alan Mutter, 'Reflections of a Newsosaur' Blogger?
Newspaper vet and Web entrepreneur Alan Mutter analyzes the nexus of journalism and technology and presents a revenue-driving solution for the broken media business model.

So What Do You Do, Mark Pincus, CEO of Zynga?
Social media visionary Mark Pincus speaks out on making money online, fostering user engagement, and the value of failure in entrepreneurship.

So What Do You Do, Alberto Ibargüen, Knight Foundation President/CEO?
The head of the Knight Foundation opens up about funding, monetization, and sustaining the journalism community as content delivery goes digital.

So What Do You Do, Rob Curley, President/Executive Editor, Greenspun Interactive?
A seasoned hyper-local journalist, Rob Curley spearheads a TV show that's reverse-engineered from the Web and creates rich content databases.

So What Do You Do, Bill Falk, Editor-in-Chief of The Week?
Prospering while most magazines are struggling, Bill Falk explains what The Week is doing differently, and the hand new Web hire Maer Roshan has in that strategy.

So What Do You Do, Polaris Ventures Senior Adviser Larry Kramer?
Exploring new media monetization models, industry veteran Larry Kramer believes the future of profitable content delivery is "total integration."

So What Do You Do, Roy Johnson, Editor-In-Chief, Men's Fitness?
This EIC discusses 'resilient' parent company American Media Inc., penning an editor's letter to President Barack Obama, and meeting the digital world head-on.

So What Do You Do, Paul Slavin, ABC News Digital Senior VP?
Three decades into his ABC career, this digital exec details how TV pros can monetize the news, take advantage of mobile, and implement social media.

So What Do You Do, Michael Oreskes, AP Senior Managing Editor?
After decades in the news business, this recently promoted AP editor details his bullish take on the organization's digital media future.

So What Do You Do, Guy Kawasaki, Founder, AllTop.com?
The tech biz whiz discusses the fate of media companies and his 'extreme' approach to harnessing user-generated content.

So What Do You Do, Jeff Howe, Author and Wired Contributing Editor?
The magazine writer explains how crowdsourcing is reinventing investigative journalism and why "passion is the currency of the 21st century."

So What Do You Do, John Byrne, Editor-in-Chief, BusinessWeek.com?
The online EIC talks about his bold business moves, reinventing Web 2.0, and journalistic success in a digital world.

So What Do You Do, Russ Stanton, Editor, LA Times?
LAT's newest EIC is determined to put out a "hell of a newspaper."

So What Do You Do, John Micklethwait, EIC, The Economist?
The flourishing newsweekly's editor reveals the secrets of his mag's success.

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