Dean Maryon

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Spotted around the media universe

Asics Wants You To Beat Yourself - Posted January 23, 2013
Competitively, not abusively. The Asics "Better Your Best" campaign created by 180 Amsterdam asks you to embrace the athletic quest for self-improvement that usually disappears from New Year's resolution lists by mid-January. It's encroaching on that "My Better is Better than Your Better" Nike sentiment from ... [AgencySpy]