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Spotted around the media universe

Degree Deodorant's New Brand Statement: Both Men and Women Stink! - Posted March 11, 2013
The greatest challenge to PR professionals is understanding how our society's evolving definition of identity is changing the way we see each other, ourselves and the products we buy. The public seems to be relying less on superficial stereotypes to categorize a person into a demographic simply based on gender, race or... [FishbowlDC]

How Do You Choose the Right Content for Your Brand? - Posted September 14, 2012
Earlier this week we reported on the not-so-new phenomenon of "brand journalism", or writing original content designed to inform readers while simultaneously promoting your brand. Th... [FishbowlDC]