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Sightings (6)

Spotted around the media universe

Brands Turn Apple's iPhone Release Into Promo Opp - Posted September 11, 2013
Yesterday was prime time for pseudo-"brandjacking" exercises as the marketing/social media teams for multiple brands used Apple's product launch as an excuse to push their own products...even if they have nothing to do with smartphones. Denny's easily wins for best out-of-nowhere tweet: -- Denny's (@DennysDiner) ... [FishbowlDC]

Backlash Against Wendy's, Taco Bell for Cutting Hours and Blaming Obamacare - Posted January 9, 2013
Few things grab the public's attention like a celebrity-backed boycott, protest, or backlash against a specific brand or company. Today, Wendy's and Taco Bell find themselves on the wrong end of just this sort of upheaval.... [FishbowlDC]

Execs' Anti-Obama Rants Hurt Restaurant Brands - Posted December 4, 2012
Several men who work as managers and CEOs of chain restaurants don't much care for President Obama's signature health insurance law--and they haven't been shy about letti... [FishbowlDC]

Denny's Launches 'Hobbit'-Inspired Menu - Posted October 23, 2012
Rejoice, ye fans of Bilbo, Frodo, Gandalf and "second breakfast"! Thanks to Denny's, you no longer need to live in The Shire to eat like a Hobbit. As part of a joint marketing effort with the upcoming flick The Hobbit: An Unexpected Journey, the restaurant chain is ... [FishbowlDC]

More Companies Raising Prices - Posted January 4, 2012
Three more companies have announced that they are raises prices on their goods or services: Starbucks is raising prices by one percent on some items across the Northeast and Sunbelt; ... [FishbowlDC]

Denny's Selects ICR as AOR, Erwin-Penland for Consumer Work - Posted September 1, 2010
Restaurant chain Denny's has selected ICR as its AOR, handling corporate, financial, and crisis communications. Hill & Kn... [FishbowlDC]