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|EDitor in NJ||
Posted - 3/21/2013 2:49:58 PM | show profile | email poster | flag this post
That recent Pew Research study on our biz mostly confirms what we all thought: cheapenig of the product is driving away viewers.
Local affiliates of the four major broadcast nets lost an average 6% of their viewers in every key time slot.
The strategy of of steering more of the newsroom budget to sports, weather and traffic has backfired. (quoting USA TODAY).
Cable news stations' coverage of live events FELL 30% from 2007-2012. Talk was UP 31%.
Booking two guests to yell at each other
in-studio is of course the most popular way cable saves money.
Opinnion filled 85% of MSNBC's newshole for the days monitored by Pew.
"And now with weather