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Spotted around the media universe

Morning Media Newsfeed: Aereo Plans Survival | Dish Makes Anti-Merger Case to FCC - Posted July 10, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [Fishbowl NY]

Morning Media Newsfeed: Aereo Plans Survival | Dish Makes Anti-Merger Case to FCC - Posted July 10, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro's Morning Media Newsfeed via email. ... [FishbowlNY]

Sears, Walmart Apologize for Selling Nazi Poster (No Comment from Amazon) - Posted July 9, 2014
Today we learned that three of the country's largest online retailers do not effectively screen the products they offer for evidence of Nazism. On Monday, Digiday reported on the news (first broken ... [PRNewser]

Time Magazine Harnesses the Power of Facebook - Posted July 9, 2014
Per Lucia Moses' Digiday analysis, the publication has nearly doubled its Facebook halo in the second quarter of 2014. So how did Time during that stretch outpace the likes (pun intended) of BuzzFeed and The Huffington Post? ... [Fishbowl NY]

Time Magazine Harnesses the Power of Facebook - Posted July 9, 2014
Per Lucia Moses' Digiday analysis, the publication has nearly doubled its Facebook halo in the second quarter of 2014. So how did Time during that stretch outpace the likes (pun intended) of BuzzFeed and The Huffington Post? ... [FishbowlNY]

Digiday's Sternberg to Run Sponsored Content for The Washington Post - Posted July 9, 2014
This morning we learned that Josh Sternberg will leave his position at one of our favorite blogs, Digiday, to ... [PRNewser]

How Valuable Is Social Media Engagement, Again? - Posted May 21, 2014
The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here's the tweet that inspired it: A brand that replies to my tweet makes more of an impact on me than years and years worth of advertising could ever make. -- Gregg Weiss (@greggweiss) May 21, 2014 Gregg... [PRNewser]

How NBC is Using Whisper to Promote 'Rosemary's Baby' - Posted May 15, 2014
Michael Heyward is #10 on Fast Company's list of the '100 Most Creative People in Business 2014.' Heyward is the Founder and CEO of ... [Lost Remote]

Facebook Promoting Publishers With 'Get Interesting News' Posts In News Feed - Posted April 15, 2014
Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users' ... [AllFacebook]

Entertainment Weekly Beta-Testing an Old Concept: Unpaid Contributors - Posted March 27, 2014
They are just three little words. But the media community shudder that goes along with community.ew.com is much larger. Per Lucia Moses at ... [Fishbowl NY]

Entertainment Weekly Beta-Testing an Old Concept: Unpaid Contributors - Posted March 27, 2014
They are just three little words. But the media community shudder that goes along with community.ew.com is much larger. Per Lucia Moses at ... [FishbowlNY]

New Wall Street Journal Blog 'CMO Today' Has the Marketing Industry Covered - Posted March 24, 2014
Today The Wall Street Journal officially launched "CMO Today", its new site for marketing/advertising news directed at marketing officers. ... [PRNewser]

Everyday Instagram Users Graduate to New York Fashion Week Big Time - Posted February 13, 2014
According to Time magazine associate video producer Diane Tsai, the latest edition of Mercedes-Benz New York Fashion Week (wrapping up today) is the "first time everyday Instagram users were treat... [Fishbowl NY]

Everyday Instagram Users Graduate to New York Fashion Week Big Time - Posted February 13, 2014
According to Time magazine associate video producer Diane Tsai, the latest edition of Mercedes-Benz New York Fashion Week (wrapping up today) is the "first time everyday Instagram users were treat... [FishbowlNY]

Airbnb Offers Journalists Solutions to Their #SochiProblems - Posted February 7, 2014
We've covered a weighty topic or two today, so we'll end the week on a lighter note: as Brian Morrissey of Digiday noted this afternoon, the famously responsive Airbnb decided to make the most of the many journalists documenting their te... [AgencySpy]

6 Journalists Talk About What 'Good PR' Means to Them - Posted December 10, 2013
This guest post comes to you courtesy of Caitlin Epstein, senior associate at Eastwick. Stalkers. Hagglers. Pests. As a public rel... [PRNewser]

How Do Millennials Feel About Charity? - Posted December 3, 2013
On Giving Tuesday, we thought it would be appropriate to explore the relationship between charities and that most important demographic: Millennials (yes, we dislike the word too, but it seems we're stuck with it). Truth be told, we were initially inspired to wri... [PRNewser]

How Publishers Are Benefiting From The Most Recent Tweak To Facebook's News Feed Algorithm - Posted December 2, 2013
Facebook constantly tweaks its News Feed algorithm, which determin... [AllFacebook]

Yes, #SFBatkid Had a Social Media Agency - Posted November 21, 2013
Digiday broke the hearts of some yesterday by revealing that last week's big "Kumbaya" Batkid moment was indeed a public relations coup. (Wait, who didn't already know this?) It's true that ... [AgencySpy]

Yes, #SFBatkid Had a Social Media Agency - Posted November 21, 2013
Digiday broke the hearts of some yesterday by revealing that last week's big "Kumbaya" Batkid moment was indeed a public relations coup. (Wait, who didn't already know this?) It's true that ... [PRNewser]

Airlines Now Want You to Instagram Your Flight - Posted November 5, 2013
Instagram users: what's a more obvious photo subject than your brunch, your baby, your half-drunk friends or the landscape near your house at sunset? Apparently the answer is "views from a plane", because today Digiday tells us that two airlines saw a big marketing opportunity in new FAA regulations allowing for... [PRNewser]

Digiday Talks to @Vice_Is_Hip - Posted October 10, 2013
The first sentence of Digiday editor-in-chief Brian Morrissey's piece rings very true to our ears: 'The Twitter parody account is an art form already past its prime.' ... [Fishbowl NY]

Digiday Talks to @Vice_Is_Hip - Posted October 10, 2013
The first sentence of Digiday editor-in-chief Brian Morrissey's piece rings very true to our ears: 'The Twitter parody account is an art form already past its prime.' ... [FishbowlNY]

Jim Impoco on the Good Old Days of Time Inc. Expense Accounts - Posted October 7, 2013
Digiday staff reporter Josh Sternberg has a ... [Fishbowl NY]

Jim Impoco on the Good Old Days of Time Inc. Expense Accounts - Posted October 7, 2013
Digiday staff reporter Josh Sternberg has a ... [FishbowlNY]

POLL: Should Publishers Use Editorial Staff to Create Sponsored Content? - Posted September 10, 2013
How does one go about making sponsored content that doesn't stick out like a sore thumb? A few bold publishers are answering that question by turning to their own in-house editorial teams to get th... [PRNewser]

More Brands Paying to Distribute Earned Media Mentions - Posted August 27, 2013
Here's another story about how PR and marketing should be best friends: more brands are spending money to bring at... [PRNewser]

What Does the Publicis/Omnicom Merger Mean? (Part 2) - Posted August 1, 2013
Yesterday we shared some of the many third-party predictions and analyses of the Publicis... [PRNewser]

Why You Should Target Customers Through Facebook Ads - Posted June 10, 2013
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook? According to a recent study by ... [AllFacebook]

7 Tips for Building a Better Hashtag Strategy - Posted April 9, 2013
Hashtags aren't just for tweeters anymore. Now that Vine and Facebook have announced "trending hashtag" features, every social media promo campaign must have a well-chosen hashtag, and yesterday an amusing story reminded us how important the strategy behind these tags can be. Basically, some wise guy tweeted #nowthatcherisdead to... [PRNewser]

How Important Is Oreo-Style 'Real-Time Marketing' Now? - Posted April 2, 2013
After the Oreo team's big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase "real-time marketing" before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words "firm" or "agenc... [PRNewser]

Do Brands Win by Taking Stands on Social Issues? - Posted April 1, 2013
As we scrolled through all those creative variations on the Human Rights Campaign's viral marriage equality avatar last week, we wondered: how often do brands benefit when taking specific stands on social issues? How often do such moves truly damage public perceptions? This isn't a new debate, of course: last year... [PRNewser]

'The Startup Legitimizer': Instant PR! - Posted March 8, 2013
Sometimes the key for a startup or other new business venture looking to break out can be a single article in a big-name magazine or newspaper. What startup founder looking for "Angel investors" wouldn't want to say "did you see us in the Wall Street Journal?" Of course,... [PRNewser]

The Washington Post Jumps on the 'Brand Journalism' Train - Posted March 5, 2013
Paid content--it's not just for blogs anymore! The Washington Post, currently known as the sad husk of one of our nation's most influential and respected newspapers, just launched "... [PRNewser]

The Onion Helps Brands Discover Their Sense of Humor - Posted January 30, 2013
The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin's plan to pump up Russia's fertility rate ... [PRNewser]

Nike, More Brands Taking Social Media In-House - Posted January 7, 2013
One of the most interesting trend stories to pop up so far this month concerned Nike's decision to take its social media efforts away from third-party agencies and ... [PRNewser]

Why Do Brands Struggle To Create Original Content? - Posted December 5, 2012
This week Digiday posted on an issue close to our hearts: the challenges of branded content creation. Repor... [PRNewser]

How Did Facebook Pitch To Advertisers In 2004? - Posted August 20, 2012
You might think that advertising and Facebook have only been bedfellows for the past few years. You'd be wrong. ... [AllFacebook]

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