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June 6, 2013 | An Interactive Online Event
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June 4, 2013 | San Francisco
Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
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Digiday
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Sightings (9)
7 Tips for Building a Better Hashtag Strategy - Posted April 9, 2013
Hashtags aren't just for tweeters anymore. Now that Vine and Facebook have announced "trending hashtag" features, every social media promo campaign must have a well-chosen hashtag, and yesterday an amusing story reminded us how important the strategy behind these tags can be. Basically, some wise guy tweeted #nowthatcherisdead to... [PRNewser]
How Important Is Oreo-Style 'Real-Time Marketing' Now? - Posted April 2, 2013
After the Oreo team's big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase "real-time marketing" before started throwing it around like a hot potato.
The point is that pretty much any business whose description includes the words "firm" or "agenc... [PRNewser]
Do Brands Win by Taking Stands on Social Issues? - Posted April 1, 2013
As we scrolled through all those creative variations on the Human Rights Campaign's viral marriage equality avatar last week, we wondered: how often do brands benefit when taking specific stands on social issues? How often do such moves truly damage public perceptions? This isn't a new debate, of course: last year... [PRNewser]
'The Startup Legitimizer': Instant PR! - Posted March 8, 2013
Sometimes the key for a startup or other new business venture looking to break out can be a single article in a big-name magazine or newspaper. What startup founder looking for "Angel investors" wouldn't want to say "did you see us in the Wall Street Journal?"
Of course,... [PRNewser]
The Washington Post Jumps on the 'Brand Journalism' Train - Posted March 5, 2013
Paid content--it's not just for blogs anymore! The Washington Post, currently known as the sad husk of one of our nation's most influential and respected newspapers, just launched "... [PRNewser]
The Onion Helps Brands Discover Their Sense of Humor - Posted January 30, 2013
The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin's plan to pump up Russia's fertility rate ... [PRNewser]
Nike, More Brands Taking Social Media In-House - Posted January 7, 2013
One of the most interesting trend stories to pop up so far this month concerned Nike's decision to take its social media efforts away from third-party agencies and ... [PRNewser]
Why Do Brands Struggle To Create Original Content? - Posted December 5, 2012
This week Digiday posted on an issue close to our hearts: the challenges of branded content creation.
Repor... [PRNewser]
How Did Facebook Pitch To Advertisers In 2004? - Posted August 20, 2012
You might think that advertising and Facebook have only been bedfellows for the past few years. You'd be wrong. ... [AllFacebook]
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