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Spotted around the media universe

Tech Journo Tells PR to Maybe Back Off a Bit - Posted November 4, 2014
The always-excellent Digiday published a great piece today. Titled "Confessions of a Tech Reporter," it might be better labeled "Tips for Tech PR." The primary issue is that many tech found... [FishbowlDC]

Agency People Told Digiday Why They're Unhappy - Posted September 26, 2014
One week ago, Digiday posted a story asking "why are agency people so unhappy?" It's been very popular for good reason. Here's a relevant quote from Dan LaCivita of Firstborn: "The people writing racist, sexist and awful commen... [GalleyCat]

55 Percent of Consumers Don't See the Point of 'Friending' a Brand - Posted September 25, 2014
Here's an interesting one we missed from last week: consumers (especially those in Western countries) don't really see the benefits of "friending" your client's brand on social. The re... [FishbowlDC]

'Secretary of Defense' Tim Howard on Finding the Right Brand to Sponsor - Posted September 9, 2014
Apropos of celebrities, here's a short clip from Experian Marketing Services' recent "Storytellers" Client Summit in which the Secretary of Defense Tim Howard explains a bit about what helps him choose a brand to sponsor. You won't be surprised to learn that it's his agent (and his moral compass... [FishbowlDC]

Is Sponsored Content Really More 'Transparent' Than PR? - Posted August 28, 2014
If brands can pay for placement with native ads, does traditional PR still have a purpose? http://t.co/OiyUbu2jK9 -- Help A Reporter Out (@helpareporter) August 26, 2014 To be honest with you, readers, many conversations about "content" alternately lull us to sleep and make us want to tear our hair out. Like most in... [FishbowlDC]

Facebook Doubles Ads Users Can See from Pages They Haven't Liked - Posted August 20, 2014
In a quiet move that could mean double the pleasure for advertisers and double trouble in terms of users' perceptions of Facebook, the social network told ad agencies in an email earlier this month that brands can now serve two ads per day to the ... [AllFacebook]

Should Agencies Edit Their Own Wikipedia Pages? - Posted July 29, 2014
In case you missed it, last week Digiday exposed a horrific scandal within the ad industry: agencies editing their own Wikipedia pages to make them read more like, well, ads. Th... [GalleyCat]

Sears, Walmart Apologize for Selling Nazi Poster (No Comment from Amazon) - Posted July 9, 2014
Today we learned that three of the country's largest online retailers do not effectively screen the products they offer for evidence of Nazism. On Monday, Digiday reported on the news (first broken ... [FishbowlDC]

Digiday's Sternberg to Run Sponsored Content for The Washington Post - Posted July 9, 2014
This morning we learned that Josh Sternberg will leave his position at one of our favorite blogs, Digiday, to ... [FishbowlDC]

How Valuable Is Social Media Engagement, Again? - Posted May 21, 2014
The headline here is truly an open question, because so many within the marketing/PR communities disagree. Here's the tweet that inspired it: A brand that replies to my tweet makes more of an impact on me than years and years worth of advertising could ever make. -- Gregg Weiss (@greggweiss) May 21, 2014 Gregg... [FishbowlDC]

Facebook Promoting Publishers With 'Get Interesting News' Posts In News Feed - Posted April 15, 2014
Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users' ... [AllFacebook]

New Wall Street Journal Blog 'CMO Today' Has the Marketing Industry Covered - Posted March 24, 2014
Today The Wall Street Journal officially launched "CMO Today", its new site for marketing/advertising news directed at marketing officers. ... [FishbowlDC]

Airbnb Offers Journalists Solutions to Their #SochiProblems - Posted February 7, 2014
We've covered a weighty topic or two today, so we'll end the week on a lighter note: as Brian Morrissey of Digiday noted this afternoon, the famously responsive Airbnb decided to make the most of the many journalists documenting their te... [GalleyCat]

6 Journalists Talk About What 'Good PR' Means to Them - Posted December 10, 2013
This guest post comes to you courtesy of Caitlin Epstein, senior associate at Eastwick. Stalkers. Hagglers. Pests. As a public rel... [FishbowlDC]

How Do Millennials Feel About Charity? - Posted December 3, 2013
On Giving Tuesday, we thought it would be appropriate to explore the relationship between charities and that most important demographic: Millennials (yes, we dislike the word too, but it seems we're stuck with it). Truth be told, we were initially inspired to wri... [FishbowlDC]

How Publishers Are Benefiting From The Most Recent Tweak To Facebook's News Feed Algorithm - Posted December 2, 2013
Facebook constantly tweaks its News Feed algorithm, which determin... [AllFacebook]

Yes, #SFBatkid Had a Social Media Agency - Posted November 21, 2013
Digiday broke the hearts of some yesterday by revealing that last week's big "Kumbaya" Batkid moment was indeed a public relations coup. (Wait, who didn't already know this?) It's true that ... [GalleyCat]

Yes, #SFBatkid Had a Social Media Agency - Posted November 21, 2013
Digiday broke the hearts of some yesterday by revealing that last week's big "Kumbaya" Batkid moment was indeed a public relations coup. (Wait, who didn't already know this?) It's true that ... [FishbowlDC]

Airlines Now Want You to Instagram Your Flight - Posted November 5, 2013
Instagram users: what's a more obvious photo subject than your brunch, your baby, your half-drunk friends or the landscape near your house at sunset? Apparently the answer is "views from a plane", because today Digiday tells us that two airlines saw a big marketing opportunity in new FAA regulations allowing for... [FishbowlDC]

POLL: Should Publishers Use Editorial Staff to Create Sponsored Content? - Posted September 10, 2013
How does one go about making sponsored content that doesn't stick out like a sore thumb? A few bold publishers are answering that question by turning to their own in-house editorial teams to get th... [FishbowlDC]

More Brands Paying to Distribute Earned Media Mentions - Posted August 27, 2013
Here's another story about how PR and marketing should be best friends: more brands are spending money to bring at... [FishbowlDC]

What Does the Publicis/Omnicom Merger Mean? (Part 2) - Posted August 1, 2013
Yesterday we shared some of the many third-party predictions and analyses of the Publicis... [FishbowlDC]

Why You Should Target Customers Through Facebook Ads - Posted June 10, 2013
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook? According to a recent study by ... [AllFacebook]

7 Tips for Building a Better Hashtag Strategy - Posted April 9, 2013
Hashtags aren't just for tweeters anymore. Now that Vine and Facebook have announced "trending hashtag" features, every social media promo campaign must have a well-chosen hashtag, and yesterday an amusing story reminded us how important the strategy behind these tags can be. Basically, some wise guy tweeted #nowthatcherisdead to... [FishbowlDC]

How Important Is Oreo-Style 'Real-Time Marketing' Now? - Posted April 2, 2013
After the Oreo team's big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase "real-time marketing" before started throwing it around like a hot potato. The point is that pretty much any business whose description includes the words "firm" or "agenc... [FishbowlDC]

Do Brands Win by Taking Stands on Social Issues? - Posted April 1, 2013
As we scrolled through all those creative variations on the Human Rights Campaign's viral marriage equality avatar last week, we wondered: how often do brands benefit when taking specific stands on social issues? How often do such moves truly damage public perceptions? This isn't a new debate, of course: last year... [FishbowlDC]

'The Startup Legitimizer': Instant PR! - Posted March 8, 2013
Sometimes the key for a startup or other new business venture looking to break out can be a single article in a big-name magazine or newspaper. What startup founder looking for "Angel investors" wouldn't want to say "did you see us in the Wall Street Journal?" Of course,... [FishbowlDC]

The Washington Post Jumps on the 'Brand Journalism' Train - Posted March 5, 2013
Paid content--it's not just for blogs anymore! The Washington Post, currently known as the sad husk of one of our nation's most influential and respected newspapers, just launched "... [FishbowlDC]

The Onion Helps Brands Discover Their Sense of Humor - Posted January 30, 2013
The Onion is all about funny, satirical, almost believable stories. When we first heard about Vladimir Putin's plan to pump up Russia's fertility rate ... [FishbowlDC]

Nike, More Brands Taking Social Media In-House - Posted January 7, 2013
One of the most interesting trend stories to pop up so far this month concerned Nike's decision to take its social media efforts away from third-party agencies and ... [FishbowlDC]

Why Do Brands Struggle To Create Original Content? - Posted December 5, 2012
This week Digiday posted on an issue close to our hearts: the challenges of branded content creation. Repor... [FishbowlDC]

How Did Facebook Pitch To Advertisers In 2004? - Posted August 20, 2012
You might think that advertising and Facebook have only been bedfellows for the past few years. You'd be wrong. ... [AllFacebook]