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Event Photos: eBook Summit Preview in New York

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How To Pitch: The Root
Raising the profile of black voices in media, this Slate sister site wants smart takes on everything from the economy and politics to sports and pop culture.

So What Do You Do, Emil Wilbekin, Managing Editor of Essence.com?
A print veteran in fashion and entertainment, Emil Wilbekin now has his sights set on transforming a new domain -- Essence.com

So What Do You Do, Bob Cohn, Editorial Director of Atlantic Digital?
Charged with leading the esteemed mag into a digital realm, this print vet details his latest projects and app philosophy.

So What Do You Do, Krishna Bharat, Lead Engineer of Google News?
The founder of Google News talks about creating paywalls, speeding up search, and the future of the link.

So What Do You Do, Jeff Leeds, Editor-in-Chief, BuzzMedia Music?
BuzzMedia's main music man discusses social media's impact on breaking entertainment news and how artists and writers alike can keep audiences coming back for more.

So What Do You Do, John Yemma, Editor of The Christian Science Monitor?
One year after moving from a daily print edition to a weekly magazine, Yemma discusses the Monitor's Web-first state of mind and how the digital shift impacts revenue streams.

So What Do You Do, Jimmy Wales, Co-Founder of Wikipedia and Wikia?
The co-founder of the wildly popular open-content site talks about his for-profit project, Wikia, and what the media industry can glean from Wikipedia's approach to citizen journalism.

So What Do You Do, Jimmy Pitaro, Vice President of Yahoo! Media?
Charged with programming and packaging Yahoo!'s content, this digital VP discusses innovative sponsorship ideas, the key to Web video success, and how Carol Bartz has changed the company in her first year.

So What Do You Do, Leonard Burnett, Co-CEO and Group Publisher of Uptown Media Group?
Resurrecting and revamping Vibe for the digital age, Uptown's CEO talks about creating vibrant online content and monetizing it.

So What Do You Do, Alberto Ibargüen, Knight Foundation President/CEO?
The head of the Knight Foundation opens up about funding, monetization, and sustaining the journalism community as content delivery goes digital.

So What Do You Do, Ning CEO Gina Bianchini?
Culling rich data from the million-plus social networks on Ning.com, this CEO is honing a scalable, profitable digital business model.

So What Do You Do, Polaris Ventures Senior Adviser Larry Kramer?
Exploring new media monetization models, industry veteran Larry Kramer believes the future of profitable content delivery is "total integration."

So What Do You Do, Roy Johnson, Editor-In-Chief, Men's Fitness?
This EIC discusses 'resilient' parent company American Media Inc., penning an editor's letter to President Barack Obama, and meeting the digital world head-on.

So What Do You Do, Vivian Schiller, NPR CEO?
This newly minted NPR leader speaks candidly about sustaining revenue in tough times and how radio stations can thrive on the airwaves and online.

So What Do You Do, Robert Quigley, Austin American-Statesman Internet Editor?
This newspaper editor-turned social media expert describes how he's using Twitter to drive daily news coverage while expanding the paper's audience.

So What Do You Do, Paul Slavin, ABC News Digital Senior VP?
Three decades into his ABC career, this digital exec details how TV pros can monetize the news, take advantage of mobile, and implement social media.

So What Do You Do, Michael Oreskes, AP Senior Managing Editor?
After decades in the news business, this recently promoted AP editor details his bullish take on the organization's digital media future.

So What Do You Do, Jay Woodruff, EIC, Maxim Digital?
The lad mag editor weighs in on working with Kent Brownridge, the advantages of playing off a print brand, and why he wants to be more like Jon Stewart.

Hey, How'd You Draw 250 Million Viewers to Your Web Show, The Young Turks?
Cenk Uygur, founder of the Streamy-nominated web talk show, reveals how he expanded the project on a shoestring budget and why he'd turn down an offer to go mainstream.

Hey, How'd You Build Passionate Bravo Fans Through Mobile Platforms, Aimee Viles?
Ahead of her Think Mobile talk on smart mobile marketing, Viles explains how Bravo uses mobile platforms to boost the brand and contribute to the bottom line.

Hey, Andrew Nachison and Dale Peskin, How'd You Form a Media Think Tank?
We Media's founders believe every institution is a media company and accordingly address how they can make creative advances in a competitive digital market.

Hey, How'd You Launch an Online Network of User-Generated Content for Women?
Real Girls Media's CEO builds profitable partnerships and harnesses technology to calibrate a mix of engaging editorial and user-generated content.

Hey, How'd You Launch The New York Times' One in 8 Million Project, Sarah Kramer?
Ripe with radio sensibilities, this New York Times producer shifts gears to a digital endeavor and forecasts the role of multimedia content in newsrooms.

What To Charge: Blog & Social Media Design
Cash in on the burgeoning social media sector with these tips for competing for and crafting design projects like Twitter avatars or blog backgrounds.

PR, Perfected: Map Out Your Social Media Policy
Sharpen the lines between professional and personal engagement for your employees with these fundamentals for crafting a solid social media policy.

PR, Perfected: Infuse Your PR Strategy with Social Media
Seamlessly integrate social media into your PR plan with these real-time tactics for forging consumer interaction and putting your best brand forward.

New Media Toolbox: Must-Have Twitter Apps
Make Twitter more manageable and useful with these essential companion tools that mine data, sync with other sites, and help you put your best online presence forward.

The Art of the Listicle: Craft a Perfect 'Top 10'
Think writing a listicle is easy? Learn the formula for a top 'Top 10,' from timeliness and methodology to snark and shareability.

Ready, Set, Star: Produce Your Own Online Video Show
Have your sights set on Internet stardom? Learn how to develop, execute, and promote your own compelling Web video show.

Writing Gone Rogue: 7 Rules to Break on the Web
Forget what you learned in English class: From paragraph parameters to forbidden first-person prose, we school you on which writing rules to break online.

Making an eBook: Getting Started
Want to turn a Word doc manuscript into a full-fledged eBook? In the first installment of our three-part series, we introduce crucial resources and platforms to help you get going.

Give the People What They Want: Six Foolproof Ways to Go Freemium
As media outlets face an online pay paradigm in flux, six execs share how to make a freemium business model pay off for the company and the consumer.

Keeping Track of Media Contacts: Old Methods, New Tools
PR practitioners dish on tools of the trade that will help you curate your press lists and keep in touch using social media.

Launch A Successful Online News Conference
Marketing experts explore how to orchestrate an online news conference, from the technical logistics to fostering audience interaction.

Monetize Your Web Site
Five bloggers detail the essential tactics for turning a Web site into a profit-generating business, from selling ad space to negotiating syndication deals.

Sightings (9)

Why Studying Journalism Is Still a Good Idea - Posted March 15, 2012
News of the death of newspapers never stops. A LinkedIn analytics post showed that newspapers are the fastest shrinking industry in terms of job numbers. The Newspaper Association of America released ... [10,000 Words]

Encyclopaedia Britannica Kills Print Edition - Posted March 14, 2012
Another blow for print: After 244 years, Encyclopaedia Britannica will cease publication of its annual multi-volume book sets. The company is jumping on the all-digital bandwagon. This is heartbreaking news to those of us nostalgic for the pre-Wikipedia era, and likely meaningless to the average high school student. But it shouldn't be... [FishbowlLA]