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Do Watch & Win Promotions Work?
Posted - 12/19/2012 6:48:43 PM | show profile | email poster | flag this post
Does anyone know of a Watch & Win promotion that really impacted ratings? What would it take to get you to change your viewing habits and switch newscasts? The chance to win $100 a night? $1000 a night? Front row seats & a meet & greet at a huge concert in town?
Posted - 12/21/2012 10:51:52 PM | show profile | flag this post
ratings gimmick. Are you doing news or a game show?
Posted - 12/28/2012 2:05:42 PM | show profile | email poster | flag this post
??? and Win
My company is in the middle of a spate of "Like And Win" contests to artificially inflate numbers on Facebook.
Not one thought is given to whether the people who "like": you for a contest EVER come back to interact--such OLD TV dogma for NEW social media; the only thing that counts to mgmnt is raw numbers.
Forward thinking execs would value smaller numbers who interact over sheer volume.