Doug Terfehr

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Spotted around the media universe

Pizza Hut Hopes One Dubious PR Stunt Will Fix Another - Posted October 15, 2012
In the world of public relations, there is a costly difference between mistakes and stupidity. Mistakes are an inevitable part of life; stupidity really requires some effort. Most acts of stupidity in public relations stem from a decisive disregard for the public on some important level, be it underestimating our inte... [FishbowlDC]