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Sightings (21)

Spotted around the media universe

Droga5 Makes Fun of Wearables to Promote Motorola's Smart Watch - Posted December 10, 2014
We are thankfully NOT experts in account management or client relations, but as viewers we appreciate a company that can have a laugh at its own expense. For that reason, we were drawn to Droga5's newest campaign for client Motorola, created to promote the company's new "smart watch" line. The first in a... [GalleyCat]

Brandwatch Revamps Social Media Command Center Brandwatch Vizia - Posted September 30, 2014
Social intelligence company Brandwatch rolled out new features for its Brandwatch Vizi... [AllFacebook]

Diet Coke Moves Up a Class with Droga5 - Posted September 22, 2014
Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it's all about the flavor, see... ... [GalleyCat]

Droga5, Chobani Sued for Using the Word 'How' - Posted June 5, 2014
During last year's Super Bowl, Droga5 and Chobani told us that "how matters." How much does how matter? According to inspirational author/business consultant Dov Seidman, it matters quite a lot. Seidman, whose best-selling book bore the title How: Why How We ... [GalleyCat]

ECD Paul Caiozzo Joins GS&P - Posted May 14, 2014
Paul Caiozzo, a freelance creative director with a long agency history, has joined the in-house team at ... [MediaJobsDaily]

McCann Wins Mucinex (CEO Memo Included) - Posted May 12, 2014
This morning brought big news on the expectorant front for McCann Worldgroup: outsized "health, home and hygiene" consumer goods company Reckitt Benckiser--maker of pretty much everything ... [GalleyCat]

You're No Longer on (Diet) Coke - Posted May 7, 2014
In March a lot of people--and by "a lot of people" we mean "a bunch of journalists on Twitter who may or may not speak from personal experience"--made fun of Diet Coke's "You're on" tagline (though very little was said about the accompanying Droga5/Taylor Swift spot). From Gothamist: "...there's little d... [GalleyCat]

2014 Facebook Studio Awards: Five Key Trends From Chief Creative Officer Mark D'Arcy - Posted May 6, 2014
Facebook Chief Creative Officer Mark D'Arcy shared his thoughts on the recently announ... [AllFacebook]

2014 Facebook Studio Awards Winners Announced - Posted April 29, 2014
Facebook announced the winners of its ... [AllFacebook]

2014 Facebook Studio Awards Finalists Revealed - Posted April 22, 2014
Facebook announced the finalists for its ... [AllFacebook]

How Ad Executive David Droga Views Facebook - Posted November 9, 2013
"If you're advertising on Facebook, the work you're doing should be made better by being on Facebook," said ... [AllFacebook]

Spin the Agencies of Record - Posted September 12, 2013
"The shelf life of the average trade book is somewhere between milk and yogurt."--Calvin Trillin Following a summer-long search, Chobani has named two new agency partners: ... [FishbowlDC]

Facebook Execs On Cannes Panel: Advertisers Have Much Work To Do - Posted June 18, 2013
Facebook Head of Global Creative Solutions Mark D'Arcy and Director of Engineering ... [AllFacebook]

Cannes Lions International Festival Of Creativity Panel Features Facebook's Mark D'Arcy, Andrew Bosworth - Posted June 14, 2013
Facebook Head of Global Creative Solutions Mark D'Arcy and Director of Engineering ... [AllFacebook]

'Recalling 1993' Campaign Turns Pay Phones Into Time Machines - Posted March 29, 2013
Time to end the week with a really cool promo campaign, right? New York's New Museum is currently hosting an exhibit called "NYC 1993: Experimental Jet Set, Trash and No Star." Curators collected art created during that calendar year in order to give visitors a sense of what the city (and... [FishbowlDC]

The One Club Launches Newsfeeder To Feature Most Creative Facebook Posts By Brands - Posted March 27, 2013
Creativity is key for brands on Facebook... [AllFacebook]

UNICEF's Facebook App Turns Social Network into Water Network - Posted March 11, 2013
Move over, Farmville. Virtual farming is out, and virtual plumbing (for a good cause) is on its way in. As part of its annual Tap Project, UNICEF has partnered with ... [FishbowlDC]

Study: Men Love Their Ladies 'Marginally More' Than Their Sports Teams - Posted September 27, 2012
To anyone who has dated (or married) a sports fan whose obsession with their favorite team borders on the maniacal, we ask: Do you hear the Sports Center music in your nig... [FishbowlDC]

Beyonc Brings the World to Attention for Humanitarian Day - Posted August 30, 2012
How do you get 1.13 billion people to "do something good, somewhere, for someone else"? Why, you show them a Beyonc video, of course! Throw in some impressive CGI and inspiring imagery from around the globe and you're golden, baby! For this year's World Humanitarian Day, which took place on August... [FishbowlDC]

Facebook Launches Creative Council, Studio Edge - Posted June 18, 2012
Two big announcements from Facebook to close out Monday, regarding advertising ... [AllFacebook]

Allow Jay-Z and Bing to Reintroduce Themselves - Posted October 18, 2010
Jay-Z, Bing, and creative agency Droga5 teamed up to create a... [WebNewser - SocialTimes.com]