Elizabeth Lordan

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Spotted around the media universe

FTC: There Have Not Been Any Cases Brought For Failure To Disclose - Posted March 25, 2010
FTC officials were very clear with PRNewser when we spoke with them after the agency released its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" this pas... [PRNewser]

FTC Clarifies Blogger Guidelines: 'We've Never Brought a Case Against Somebody Simply for Failure to Disclose' - Posted October 8, 2009
Since the FTC announced its revised "Guides Concerning the Use of Endorsements and Testimonials in Advertising" this past Monday, there has been much debate and discussion by advertising, PR, media and marketin... [PRNewser]