Ellen Oppenheim
Revolving Door (0)
Sightings (2)
MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV - Posted October 13, 2009
At last week's Dessert and Discourse event, Caroline Miller called print ads a "big con" because it's impossible to tell if they have any affect on consumers' decisions. Meanwhile, online advertisements can provide up-to-the-minute data about who is clicking through and buying products. Yet online ads will never cost as much... [FishBowlNY]
MPA: Magazine Ads Are More Effective At Driving Consumer Action Than Online, TV - Posted October 13, 2009
At last week's Dessert and Discourse event, Caroline Miller called print ads a "big con" because it's impossible to tell if they have any affect on consumers' decisions. Meanwhile, online advertisements can provide up-to-the-minute data about who is clicking through and buying products. Yet online ads will never cost as much... [FishBowlNY]





