Emma Wilcockson

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Sightings (13)

Spotted around the media universe

RPA Fills in the Gaps for Farmers Insurance - Posted September 5, 2014
Insurance: a confusing thing that you'd rather not think about...unless you're measuring the amount of money it drains from your bank account every month. Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help... [AgencySpy]

Deutsch NY, Ad Council Team Up for FEMA PSA - Posted August 29, 2014
Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster. Since, according to FEMA, 50 percent of families have not discussed an emergency plan in the event of a... [AgencySpy]

Venables Bell & Partners Veers Off-Script for Audi - Posted August 25, 2014
Here's another clever entry in the "meta/self-aware" category via Venables Bell & Partners for client Audi. The first spot is particularly appropriate considering the fact that it will run during tonight's Emmy Awards: The second spot offers a brief extension of t... [AgencySpy]

McCann Detroit Wants to Play for Manchester United, Too - Posted August 19, 2014
In case you thought that the world of football...sorry, soccer...stopped operating after Germany triumphed in Rio this summer, McCann Detroit would like to correct you on behalf of client Chevrolet. The spot, which stars eleven young people from around the world who jumped at the chance to prove the... [AgencySpy]

David&Goliath, Adriana Lima Convert F tbol Fans for Kia - Posted June 9, 2014
David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima. Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In "Man Cave" (featured ab... [AgencySpy]

W+K, Maxwell House Shoot for Good, Not Great - Posted April 16, 2014
In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Maxwell House, asking, "Whatever happened to good?" The new "Say Good Morning to a Good... [AgencySpy]

Fred Armisen Hugs Bruce Willis for Honda, RPA - Posted February 3, 2014
Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA's "Hugfest" spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen. The simple, strai... [AgencySpy]

72andSunny is Back with New Spot Promoting 'Call of Duty: Ghosts' Downloadable Content - Posted January 22, 2014
This past October we covered 72andSunny's exhaustive campaign for Activision's Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of ... [AgencySpy]

BBDO, Twix Encourage More Right Twix Vs. Left Twix Feuding - Posted October 10, 2013
BBDO's latest spot in its feudal Twix campaign, "Break Room," continues to stoke the feud between left and right Twix. In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects... [AgencySpy]

Nike Taps LeBron, Piqu , Bradley Cooper's Voice for 'Just Do It' 25th Anniversary - Posted August 21, 2013
At this point, Nike and AOR W+K are just showing off. Their latest spot, "Possibilities," is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, "Just Do It." These type of Nike ads have always had a mythical quality, compared to other sports brands - like certain BBDO... [AgencySpy]

Chris Paul, Cliff Paul Return for State Farm - Posted February 13, 2013
From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night. If you recall, Episode I (the entire premise of which rested on a pun about the word "assist") premiered during ... [AgencySpy]

Commonwealth Drives Out New Chevy Campaign During Grammys - Posted February 11, 2013
John Cusack wants to know: "Why just go from A to B when imagination can take you everywhere?" It's a valid question, especially coming from the guy who played Lloyd Dobler. Would the boombox move from Say Anything exist with conventional thinking? The tagline is the a... [AgencySpy]

Chris Paul Bumps into 'Cliff Paul' in Latest State Farm Spot - Posted December 26, 2012
L.A. Clippers All-Star point guard Chris Paul got plenty of airtime yesterday beyond his team's beatdown of the Denver Nuggets.Thanks to this latest effort for State Farm, which this time comes to us from Translation and director ... [AgencySpy]

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