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Sightings (5)

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Our 13 Biggest Stories of 2013 - Posted December 30, 2013
And you can thank PR for that "scoop" too, buddy This is the second half of our "26 Biggest Stories of 2013" countdown, so now's the time to catch up if you missed ... [FishbowlDC]

(Most) Brands Avoid PR Fails on MLK 'Dream Day' - Posted August 29, 2013
In an honestly surprising turn of events, we're glad to report that the vast majority of brands avoided any serious embarrassments related to yesterday's 50th anniversary of the March on Washington. For the most part, they did it by staying vague. But we can learn from the exception in this case--and our... [FishbowlDC]

How Should Brands Respond to Tragedy on Social Media? - Posted April 23, 2013
This post was co-written by the author and his wife, ... [GalleyCat]

When Will Businesses Learn That Piggybacking On Trending Tragedies Is A Bad Idea? - Posted April 18, 2013
Repeat after me: I will NEVER use a trending tragedy to market my brand. And I will teach my employees to never do this either - or they'll be fired on the spot. Now read this post to see why that pledge is necessary and to marvel at the extr... [10,000 Words]

Gobbling Up With The Semantic Web - Posted November 21, 2012
It's time to get semantic with your Thanksgiving meal - or what's left of it. To that end, we toured some semantically-powered foodie services to get some ideas about what to serve up for the big day. Maybe you'll even find some things you just may never have considered without some... [semanticweb.com]