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California Lottery Drops Balls On the Golden State's True Believers - Posted April 3, 2013
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Advertising the lottery isn't a huge challenge. Simply create far-fetched fantasies and convince people that it could all be theirs if they just spend $1.00 on one ticket. Or create an ad that serves as a smiling, twinkly-eyed friend saying, "Hey, you never know." Either way, the lottery is an easy... [AgencySpy]
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