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IKEA's UK 'Brand Revitalization' Begins Through the Eyes of a Child - Posted October 19, 2012
On a gloomy New York morning, this new effort from Mother for IKEA adds a little pep to our step. The spot, dubbed "Playin' With My Friends," kicks off what is being touted as a new brand strategy in the U.K. and Ireland for home furnishing chain, IKEA. In the clip... [AgencySpy]
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