Fabio Cimino

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McCann Milan, Coke Make New Can Smile - Posted May 29, 2013
Changing one of the most iconic products in the world could backfire. We've seen Coca-Cola add new flavors and alter their signature bottle contour before: New Coke fizzled out quietly after a decade, and Coca-Cola Blak didn't even last two years. Now, McCann Milan is making the slightest of changes to... [AgencySpy]