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Facebook Marketing

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How ACUVUE Targeted Teens and Parents on Facebook: Social Ad Summit (23 Minutes)
Posted Nov 5, 2010
Michael Lazerow of Buddy Media and Royce Carvalho of Johnson & Johnson show how the company developed an engaging Facebook strategy for its ACUVUE contact lenses brand, which included the added challenge of targeting teens and parents together.  more details

Facebook, Social Media, Social Ad Summit, Facebook Marketing