Ferrero

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Spotted around the media universe

Nutella's Incredible, Unbelievable, Completely Inexplicable--but Totally Legal--PR Blunder - Posted May 21, 2013
We're sorry, but let's be candid about what is going on here: this blog post is a formality. By now most PR industry professionals and fans of Nutella know that Ferrero, the corporate overlord of the coveted Italian chocolate-hazelnut spread, ... [PRNewser]

Nutella Exemplifies How Not to Use Social Media - Posted May 21, 2013
Facing an online revolt, Ferrero, the company that makes Nutella, rescinded a cease-and-desist letter it had sent to the organizer of World Nutella Day, an online event to celebrate the delicious chocolate-hazelnut spread. "I'm relieved to say there's been a positive ... [SocialTimes.com]