For Profit: How Media Businesses Can Make Money in Mobile
Ready to make money with mobile? See what these experts have to say.
1. For Profit: How Media Businesses Can Make Money in Mobile, Highlights (2:05)
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There's a lot more to monetizing an app than the up-front price. There are ad-supported and paid versions, plus potential subscription fees. There is extra content, which can be purchased a la carte (such as wallpapers, ringtones, or extra functionality). Which models work best for the media industry when developing a mobile app? This panel will examine how it all breaks down across TV networks, magazine publishers, newspapers, books, and related industries.
This panel from mediabistro's ThinkMobile Spring 2010 conference, is moderated by Cheryl Lucanegro, SVP Ad Sales, Pandora Media, Inc.; and features Jeff Hasen, Chief Marketing Officer, HipCricket; Rachel Pasqua Director of Strategy, Emerging Technologies, iCrossing; Alistair Goodman, CEO, Placecast and Jennifer Okula, Vice President, Data Innovation, Safecount.
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