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Sightings (45)

Spotted around the media universe

Detroit's Gamble Could Be the PR Move Motor City Needs - Posted June 10, 2014
Is this Detroit's final bet for a fixed city? Back in December, we brought you a story concerning the dire need fo... [PRNewser]

Social Media Newsfeed: Facebook Video Ads | New Twitter Account for India's New Prime Minister - Posted May 21, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... []

How to Have a Happier Commute - Posted March 26, 2014
Have you ever cringed at the thought of your commute as you're stuck in traffic? City dwellers feel the same way as flesh is pressed upon flesh in a crowded subway but as per a panel we attended yesterday, the focus was about boosting one's happiness in the car. Ford assembled a... [TVNewser]

3D Printing is Crucial to Fort Motor Company - Posted January 21, 2014
(Daily Finance) 3D printing plays a very important role in Ford's design process, a role that's sure to be expanded in the future. In a highly competitive industry like autos, Ford knows it needs any competitive advantage it can get and 3D printing could help ensure its survival. In a world where... [Inside 3D Printing News]

The #MustangInspires Campaign Engages Brand Advocates - Posted December 4, 2013
Every marketer is looking to engage customers but as copyranter points out, there's a tendency to just be lazy. The challenge is for social media managers to go beyond begging for "likes" and retweets, to actually inspiring legitimate conversation and fan engagement.... []

Instagram Tops 150M Monthly Active Users, Eyes Advertising 'Within The Next Year' - Posted September 9, 2013
Facebook-owned photo-sharing network Instagram now boasts more than 150 million ... [AllFacebook]

Ford's 3D Printed Stick Shift - Posted July 29, 2013
(Wired) Ford engineers want to make manual transmission a bit easier to adjust to and have designed a new 3D printed shift knob that tells drivers when to shift based on haptic feedback. Zach Nelson, a junior engineer at Ford, removed the haptic feedback motor from an Xbox 360 controller and... [Inside 3D Printing News]

Ford's New Fabrication Technology Cuts Prototype Process to 3 Days - Posted July 5, 2013
( Ford has developed a unique, patented manufacturing process to form shape in mere hours versus the normal six to eight weeks needed to produce dies and molds for a custom part. The new process is called Ford Freeform Fabrication Technology (F3T). With F3T, a piece of sheet metal is clamped around... [Inside 3D Printing News]

Ford Cut Production Time 25% with 3D Printing - Posted June 11, 2013
(The Inquisitr) 3D printing has helped Ford cut production times significantly when it comes to cylinder heads, brake rotors and rear axels for test vehicles. Production time for one type of cylinder head, used in its fuel-efficient EcoBoost engines, is cut down from four to five months to three, shaving 25%... [Inside 3D Printing News]

Social Media Newsfeed: Tumblr Desktop Sponsored Posts | Google Nutritional Information - Posted May 31, 2013
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... []

INFOGRAPHIC: 5M Facebook Users Like Ford Mustang; What Else Do They Like? - Posted April 17, 2013
The Facebook page for Ford Mustang recently topped 5 million ... [AllFacebook]

'McDonald's' Apologizes for Unapproved Ad that Pokes Fun at Mental Health PSAs - Posted April 15, 2013
This past winter, Hill Holiday launched a massive "Happier Boston" campaign on behalf of Samarit... [PRNewser]

Coke Clarifies: Social Buzz Complements Long-Term Sales - Posted March 21, 2013
You've probably heard that everyone's talking about Coca-Cola's social media reveal this week. According to the soft drink giant, the fact that... [PRNewser]

INFOGRAPHIC: Audi, Mercedes Benz Lead The Pack On Facebook - Posted February 14, 2013
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform ... [AllFacebook]

Think Like Zuck: What We Can Learn From Facebook's CEO - Posted January 14, 2013
Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just ... [AllFacebook]

5 Great 2012 Instagram Branding Campaigns - Posted December 19, 2012
There's been a bit of drama on the social media photo-sharing front recently, hasn't there? We didn't spend too much time following the playground Twitter vs. ... [PRNewser]

Jimmy Fallon partners with Lincoln to write Superbowl commercial on social - Posted December 9, 2012
Ford's Lincoln brand is preparing for a major launch and rebranding in 2013. The autobrand's goal is to make their cars relevant again. They not only bought their first Superbowl spot ever, but ha... [Lost Remote]

Facebook VP Of Global Marketing Solutions Carolyn Everson Discusses The Auto Industry - Posted October 19, 2012
Facebook Vice President of Global Marketing Solutions C... [Lost Remote]

Thismoment Launches Newest Facebook Marketing Platform: DEC 4 - Posted October 9, 2012
Brands nowadays shouldn't just pick one channel -- Facebook, YouTube, or Twitter -- to promote their message, but rather embrace an integrated approach. Thismoment, a Face... [AllFacebook]

Will Americans Buy into Energy-Efficient Cars? - Posted August 28, 2012
The American public has had a long and complicated relationship with the automobile. Cars once symbolized freedom, rebellion and adventure, and the open road reached out to all of us: rebellious teenagers, vacationing suburban families, slick hot rod enthusiasts, rootless counter-cultu... [PRNewser]

Explosions, Car Chases and Cupcakes: Jack Bauer Reps Acer - Posted August 21, 2012
Kiefer Sutherland is no stranger to the world of advertising -- he's done voice-overs for the likes of Apple, ... [PRNewser]

Voters to Pols: TV Attack Ads Are Soooooo 2008 - Posted August 16, 2012
Negative election season ads are about as American as Ford trucks. We don't necessarily like it when politicians interrupt our favorite sitcoms and sporting events with inflammatory messages, but we seem to accept the fact that it's going to happen every other November, right? Well, maybe not. The 2012 election will be... [PRNewser]

Dr. Suess, Branding Genius - Posted August 9, 2012
Today in unexpected nostalgia: By the time they come of age, most American children have in some way experienced the multimillion dollar brand that is the estate of writer/illustrator Theodore Seuss Geisel, aka Dr. Seuss... [AgencySpy]

Dr. Seuss, Branding Genius - Posted August 9, 2012
Today in unexpected nostalgia: By the time they come of age, most American children have in some way experienced the multimillion dollar brand that is the estate of writer/illustrator Theodore Seuss Geisel, aka Dr. Seuss... [PRNewser]

Facebook Trying To Be More Advertiser-Friendly - Posted July 23, 2012
In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is ... [AllFacebook]

GM And Facebook: It's Complicated, But It Might Work Out - Posted July 3, 2012
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, ... [AllFacebook]

Nissan Revs Up Facebook Marketing - Posted June 25, 2012
After General Motors pulled its Facebook advertising, other car makers have said they re... [AllFacebook]

Ford, Coke Like Facebook Advertising - Posted June 20, 2012
While some question the effectiveness of advertising through Facebook, ... [AllFacebook]

Facebook Phasing Out Credits | Twitter Simplifies Timelines | Kremlin to Launch Social Network - Posted June 20, 2012
 Click here to receive the Morning Social Media Newsfeed via email. ... []

Subway Becomes Latest Advertiser To Test Facebook Logout Ads - Posted June 6, 2012
Procter & Gamble's Swif... [AllFacebook]

Facebook Ad Issues: Weak Execution, Or Faulty Product? - Posted May 16, 2012
To the executive class, Facebook looks an awful lot like an old-school media company. That's because its business model is built on earning ... [AllFacebook]

Study: Google Ads More Effective Than Facebook | Social Media-Sex Connection? | Flickr Rolls Out New Photo Layout - Posted May 16, 2012
 Click here to receive the Morning Social Media Newsfeed via email. ... []

Volume, Emotion, Sponsorship: What Brands Have An Edge on Social Media Strategies? - Posted April 30, 2012
Market Strategies International recently released the first edition of what it says will be an annual Social Media Brand Index, a measure for brands both of consumer-generated soci... []

Generation Y: Brands Must Be Honest, Engaging - Posted March 30, 2012
Anyone struggling to understand Generation Y, a.k.a. the millennials, and their relationship to brands has a lot of work ahead of him. This generation is not defined by technology; it is very open, but distrustful; and it is at the center of a cultural shift. That info is among the findings in... [PRNewser]

Ford SYNC AppLink Lets Your Car Interoperate with Smartphone Apps - Posted June 22, 2011
The idea of installing apps on automobile entertainment and navigation centers interested me but introduced the need to maintain yet another set of apps. What does make sense to me, however, is to develop software for these systems that can give you voice control of apps you already have and use... []

Research Finds Women Really Like Gaming Apps - Posted June 8, 2011
... [PRNewser]

Ketchum, Weber Shandwick Lead the SABRE Tally with Eight - Posted May 11, 2011
The Holmes ... [PRNewser]

Brand Bonus: Ford Gets Good Reviews from Consumers - Posted March 3, 2011
... [PRNewser]

Can Brooklyn Be Bottled, Branded, and Sold on Shelves? - Posted December 16, 2010
Brooklyn's "become somewhat of a marketing term," a New York Times article quotes Harry Rosenblum, an owner of Williamsburg cooking-supply store ... [PRNewser]

Ford Sets Guinness World Record for Largest Tweetup - Posted December 3, 2009
[Biggest. Tweetup. Ever. Via Flickr] Setting a Guinness World Record is a time honored PR stunt. One of our recent favorites is a bunch of Italians setting the record for "largest number of participants to play in a ... [PRNewser]

FremantleMedia Names Americas CEO - Posted May 20, 2009
"American Idol" producer FremantleMedia Enterprises today named Keith Hindle... [morningmedianewsfeed]

FremantleMedia Names Americas CEO - Posted May 20, 2009
"American Idol" producer FremantleMedia Enterprises today named Keith Hindle... [FishbowlNY]

Connecting the Dots - Posted March 10, 2008
What is commonly understood about the Semantic Web is not what I care to write about. I have a long professional history of looking to the future of business and how things come together in unique and challenging ways. In other words how stuff turns out that most people... []

This Week In Pool Reports - Posted January 19, 2007
In this week's episode, President Bush tries his hand as an artist, weird book choices in NW and President Richard Nixon gets egged. "The two men sat on straight-backed chairs in front of the fireplace, and the mood in the room was warm, even without a fire. POTUS in striped shirt and... [FishbowlDC]

Taking Out The Trash, 01.10.07 - Posted January 10, 2007
You like about 50% of your colleagues. Is that higher or lower than the average? Our sister, FishbowlLA reports, "Greg Gutfeld takes the Huffington Po... [FishbowlDC]