Forrester Research

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Sightings (17)

Spotted around the media universe

Consumer Brands' Mobile Products Get Smarter - Posted December 4, 2014
"Mobile is the closest you can get to consumers. Our positioning is based on mobile's personalization, pervasiveness and proximity to users." So said Greg Stuart, CEO of MMA (or the Mobile Marketing Association). He... [FishbowlDC]

STUDY: Customer Service Via Facebook Hampered By Companies' Choice Of Platforms - Posted June 26, 2014
A total of 67 percent of companies surveyed by Forrester Research for social customer-service platform ... [AllFacebook]

REPORT: What Facebook Teen Problem? - Posted June 24, 2014
Reports of the demise of Facebook's teen user base have been greatly e... [AllFacebook]

Which Facebook Preferred Marketing Developers Were Touted By Forrester Research? - Posted December 17, 2013
Seven Facebook Preferred Marketing Deve... [AllFacebook]

Facebook To Test Mobile Payments Product - Posted August 15, 2013
Move over, PayPal: Facebook confirmed a report by ... [AllFacebook]

REPORT: Facebook Developing Mobile News Reader - Posted June 24, 2013
The big debate last week was over whether Facebook would announce a ... [AllFacebook]

Video On Instagram Draws Mixed Reaction - Posted June 21, 2013
Facebook's introduction of Video on Instagram Thursday and its potential ... [AllFacebook]

Flybits Ranked #1 Context-Aware Tool by Forrester Research - Posted April 25, 2013
TORONTO, April 24, 2013 /PRNewswire/ - Forrester Research Inc. has highlighted Flybits, a Toronto-based startup company, as the number one context-aware tool for its emerging cloud and context-aware... []

Look For Semantic Layers & BI-Specific DBMSes in 2013 - Posted December 27, 2012
Borris Evelson of the Forrester Research blog recently shared Forrester's prediction for ... []

Report: Facebook Likes Must Lead Fans To Purchase, Consider, Recommend Brands - Posted May 9, 2012
The latest attempt to quantify what a Facebook like is worth comes from ... [AllFacebook]

Tech Round Up: No One Checks In; Zuckerberg Exposed - Posted December 7, 2011
-I must live in a supe-techie area or know a lot of hypercheckers, because according to Forrester Research, only 2 percent of adults use apps like Foursquare... [FishbowlDC]

Study: More People Using QR Codes - Posted November 16, 2011
[caption id="attachment_30296" align="alignleft" width="224" caption="Skanz makes customized QR codes."][/caption] A new Forrester Research study finds that more people are using QR codes now than they were last year. Accordi... [FishbowlDC]

Boomers and Millennials Have Similar Tech Practices - Posted October 12, 2010
While the boomer generation may not be the first group to run out and buy the latest technology, they're nearly as likely as younger generations to own computers, access the Web on a daily basis, and own gadgets like mobile phones. So says this Ad Age article, which presents evidence debunki... [FishbowlDC]

Ninety-Nine Percent of People Don't Want You to Know Where They Are - Posted September 3, 2010
A study by Forrester Research found that only one percent of Americans regularly use Foursquare or o... [FishbowlDC]

Creating Dynamic Business Applications using Semantic Web Technology " Part I - Posted October 26, 2009
Does your organization find that it can develop a new product faster than your IT group can create a new application to manage it?  Are your existing systems too inflexible? No, these are not just the opening lines of a sales pitch aimed at selling you the latest IT package or platform.... []

How Can Semantics Help Us Achieve Model-Driven Everything? - Posted January 14, 2009
— ANDREW CRAPO, AMY ARAGONESExecutive Summary There are a variety of tools and approaches available to model the enterprise and its processes. Almost all of these lack a clear, standards-based semantics and the ability to integrate different types of enterprise models. Semantic technology addresses some but not all enterprise modeling needs. Hence enterprise... []

A Wiki for Business Knowledge in Executable English - Posted January 3, 2008
The problem of business-IT alignment is of widespread economic concern, and is largely caused by a semantic disconnect between business people and technologists. The business people speak English, and the techies have to translate that English into something a computer can understand -- often a low-level, step-by-step way to complete... []