Fred Cook

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Sightings (5)

Spotted around the media universe

The Case for Blending PR and Advertising - Posted March 5, 2012
On February 15, we reported on APCO Worldwide's purchase of ad agency ... [PRNewser]

Firm Leaders Advise, 'Be Bold' - Posted November 10, 2011
For its final act, the PRWeek NEXT conference gathered three firm heads -- Edelman's Richard Edelman, Ketchum's Rob Flaherty, and Fred Cook of GolinHarris -- to ... [AgencySpy]

For PR Staff Titles, A Little Creativity Goes a Long Way - Posted June 21, 2011
Last week's PRNewser Poll asked "How creative can publicists be with staff titles?" The votes are in, and the majority said, "Somewhat." Nearly half, about 48 percent, said PR firms can add a touch of whi... [PRNewser]

PRNewser Poll: Should PR Firms Get Creative with Staff Titles? - Posted June 16, 2011
In response to yesterday's GolinHarris news that they would be reorganizing the company, our first thought was how someone at the SVP level, for instance, would respond to these changes. "We're very sensitive to this," ... [PRNewser]

Which Agency Has The Most "Social" CEO? - Posted December 18, 2009
All of the major PR agencies continue to move aggressively in regards to social media offerings for their clients. But how active are agency CEOs in social media? PRNewser decided to take a look at major agency CEOs to see just how "social" they are. We're not saying these CEO's have to... [PRNewser]

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