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Sightings (23)
Hertz Adds Facebook's Carolyn Everson To Board - Posted May 16, 2013
Facebook Vice President of Global Marketing Solutions Carolyn Everson i... [AllFacebook]
GM Is Back On Facebook, But Is It To Make Fans? - Posted April 18, 2013
So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network's initial p... [AllFacebook]
GM, Facebook Renew Advertising Relationship - Posted April 9, 2013
A few days before Facebook's initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it ... [AllFacebook]
SXSW 2013 Sponsors' Facebook Efforts Lacking - Posted March 14, 2013
Despite the fact that social media has been a major component of recent editions of the annual ... [AllFacebook]
GM, Facebook Still Talking - Posted January 17, 2013
Discussions are continuing between General Motors and Facebook wit... [AllFacebook]
Will General Motors Test-Drive Facebook Again? - Posted December 6, 2012
Facebook Vice President of Global Marketing Solutions ... [AllFacebook]
Facebook VP Of Global Marketing Solutions Carolyn Everson Discusses The Auto Industry - Posted October 19, 2012
Facebook Vice President of Global Marketing Solutions C... [Lost Remote]
Will Americans Buy into Energy-Efficient Cars? - Posted August 28, 2012
The American public has had a long and complicated relationship with the automobile.
Cars once symbolized freedom, rebellion and adventure, and the open road reached out to all of us: rebellious teenagers, vacationing suburban families, slick hot rod enthusiasts, rootless counter-cultu... [PRNewser]
Facebook Trying To Be More Advertiser-Friendly - Posted July 23, 2012
In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is ... [AllFacebook]
GM And Facebook: It's Complicated, But It Might Work Out - Posted July 3, 2012
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, ... [AllFacebook]
Report: Marketplace Ads, Facebook Exchange Will Lead Rebound In Facebook Advertising - Posted June 26, 2012
Add eMarketer to the growing list of companies that don't believe Faceboo... [AllFacebook]
Nissan Revs Up Facebook Marketing - Posted June 25, 2012
After General Motors pulled its Facebook advertising, other car makers have said they re... [AllFacebook]
Ford, Coke Like Facebook Advertising - Posted June 20, 2012
While some question the effectiveness of advertising through Facebook, ... [AllFacebook]
Facebook: The End Of The Beginning - Posted June 13, 2012
Facebook's initial public offering is a milestone in the evolutio... [AllFacebook]
Report: Facebook Users 'Bored,' Ads Not Effective - Posted June 5, 2012
A new poll shed more doubt on the value of Facebook's 900 million-plus users... [AllFacebook]
Morgan Stanley CEO James Gorman To Worried Facebook Buyers: 'We Are On Day Eight Here' - Posted June 1, 2012
Morgan Stanley Chairman and Chief Executive Officer ... [AllFacebook]
Report: GM Wanted To Take Over Facebook Pages - Posted May 29, 2012
Why did General Motors pull $10 million of advertising off Facebook? According to reports, it ... [AllFacebook]
Why GM Turned on Facebook - and Why Social Media Users Are Doomed, Anyway - Posted May 29, 2012
When GM pulled a $10 million ad campaign from Facebook, the industry shuddered at what that might mean for the rest of the social media ecosystem. It's expected that venture-backed companies, especially those that are publicly traded, will figure out a sustainable way to earn revenue. But that's not to say... [SocialTimes.com]
Facebook Ad Issues: Weak Execution, Or Faulty Product? - Posted May 16, 2012
To the executive class, Facebook looks an awful lot like an old-school media company. That's because its business model is built on earning ... [AllFacebook]
GM's Decision Not to Advertise On Facebook Not Such a Big Deal After All - Posted May 16, 2012
Everyone is buzzing about the news that General Motors has pulled its $10 million in advertising from Facebook. The reason cited is the advertising is... [PRNewser]
GM Yanks $10M Ad Campaign From Facebook - Posted May 15, 2012
A recent study for The Hollywood Reporter found that 88 percent of people consider Facebook to be entertainment, and a ... [AllFacebook]
OpenText Announces a New Version of Its Integration Center - Posted June 14, 2011
A recent article announces that OpenText has released "a new version of OpenText Integration Center featuring an enhanced,... [semanticweb.com]
GM CMO Bob Lutz Fired Three Days After CEO Change - Posted December 4, 2009
Bob Lutz, CMO of General Motors, was shown the door today, three days after CEO Fritz Henderson stepped down. It is clear that current GM CEO ... [PRNewser]
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