Gael Monfils

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Spotted around the media universe

180 Amsterdam Debuts Smelly 'Gotta Run' for ASICS - Posted January 31, 2014
180 Amsterdam is a launching a new integrated campaign for ASICS, which continues to highlight the brand's "Better Your Best" mantra. The new campaign "will have an even stronger and more powerful focus on how ASICS products and technologies help athletes across the board continue to improve in their sport." This is... [AgencySpy]

Asics Wants You To Beat Yourself - Posted January 23, 2013
Competitively, not abusively. The Asics "Better Your Best" campaign created by 180 Amsterdam asks you to embrace the athletic quest for self-improvement that usually disappears from New Year's resolution lists by mid-January. It's encroaching on that "My Better is Better than Your Better" Nike sentiment from ... [AgencySpy]