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Sightings (35)

Spotted around the media universe

Facebook Lookalike Audiences Made Banana Republic Top Banana During Holiday Season - Posted July 21, 2014
When it came to boosting its customer base during the holiday shopping season, apparel retailer Banan... [AllFacebook]

GAP Scores Presidential Visit Over Minimum Wage Bump - Posted March 11, 2014
Only time will tell whether GAP's February 20 decision to voluntarily raise its minimum wage was, in the end, a good move on the reputation and CSR fronts, a way to tell investors that the company is thinking five steps ahead, or a well-meaning but ultimately insignificant gesture. For what it's worth,... [FishbowlDC]

More Brands Using Instagram Messaging for Promos - Posted January 31, 2014
Back when Instagram's direct messaging feature launched in December, we wondered how brands might use it before GAP swooped in to provide us with the first example. This week Aquafina showed us another way by using DM to message fans and spread awareness of its new "Flavor Splash" product with the help... [FishbowlDC]

GAP Creates First Instagram Direct Message Promo - Posted December 12, 2013
Today we wondered whether Instagram's new "direct messaging" feature would be a valuable promo tool for ... [FishbowlDC]

PR Win: Gap Nips Racist Graffiti Problem in the Bud - Posted November 27, 2013
Here's a good example of a brand that's on point on social. A couple of straight-up racists tagged this GAP ad featuring a Sikh Indian actor in a New York subway station, changing the line "Make Love" to "Make Bombs" and adding "Stop driving cabs" just to be extra dickish. Lawyer and writer... [FishbowlDC]

Are Facebook Users Being Threatened For Posting Critical Comments About BP? - Posted November 21, 2013
Facebook has become a valuable tool for brands to interact with consumers, but what happens when that interaction turns into aggression? ... [AllFacebook]

Labor Groups Question The Impact The Latest Bangladeshi Safety Pact Will Have On Safety - Posted July 10, 2013
Under pressure to take action to improve the safety conditions at Bangladeshi factories that make their goods, 17 American retailers including Walmart, Target, and Gap have signed on to the Alliance for Bangladesh Worker Safety. However, the plan is already coming under fire from labor and human rights group... [GalleyCat]

Labor Groups Question The Impact The Latest Bangladeshi Safety Pact Will Have - Posted July 10, 2013
Under pressure to take action to improve the safety conditions at Bangladeshi factories that make their goods, 17 American retailers including Walmart, Target, and Gap have signed on to the Alliance for Bangladesh Worker Safety. However, the plan is already coming under fire from labor and human rights gr... [FishbowlDC]

Victoria's Secret, American Apparel Join Facebook Gifting Platform Wrapp - Posted April 15, 2013
Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria's Secret, America... [AllFacebook]

Banana Republic Cozies up to for In-Store Mixers - Posted February 12, 2013
Yesterday we told you about the Banana Republic/AMC cross-promotion likely to have ... [FishbowlDC]

Banana Republic and Mad Men: A Match Made in Mod Heaven - Posted February 11, 2013
Spring is almost here (we swear!), and this year the season of love and renewal marks the return of both Mad Men (for its sixth season) and Banana Republic... [FishbowlDC]

Social Gifting On Facebook Trending Toward Local Experiences - Posted December 12, 2012
As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year -- a program that is now available to all U.S. u... [AllFacebook]

Friend-To-Friend Facebook Marketing: That's A Wrapp - Posted December 4, 2012
It has been proven that a marketing message holds so much more weight when it comes from a friend rather than a brand. So how can brands get in on the... [AllFacebook]

Black Friday Fever On Facebook: Retailers Make Up Entire Top 25 In Terms Of PTAT - Posted November 26, 2012
Facebook had Black Friday fever during the week o... [AllFacebook]

Facebook Highlights Black Friday Campaigns, Apps - Posted November 19, 2012
With Black Friday just days awa... [AllFacebook]

Facebook Rolls Gifts Out To More Users, Announces New Partners At FAO Schwarz Event - Posted November 16, 2012
Tis the season for giving, and Facebook is... [AllFacebook]

Facebook Social Gifting App Wrapp Sets Social Gifting Wednesday - Posted November 14, 2012
Hey, Black Friday and ... [AllFacebook]

Learn From Top TV Experts At AllFacebook Marketing Conference - Posted November 14, 2012
Learn from the marketing and branding strategies of executives at ESPN, HBO, and TV Guide magazine at our event, ... [AllFacebook]

Election 2012: A Win for LGBT PR Firms? - Posted November 8, 2012
Wherever you may stand on gay marriage and other issues facing the LBGT community, we think you'll agree that this week's election was a big win for the gay rights movement; the country at large appears to be moving toward ... [FishbowlDC]

Postagram Direct Turns Facebook Photos Into Branded Postcards - Posted November 8, 2012
Users are increasingly finding new offline uses for Facebook. The latest? Postgram Direct, which all... [AllFacebook]

More Poorly Executed Hurricane Sandy PR - Posted October 31, 2012
Add Gap to the list of brands criticized for releasing Sandy-themed marketing messages during the storm. First there was American Apparel's "Sandy Sale"; then there was the Urban Outfitters email blast reading: "This storm blows (but you know what doesn't?)" Yeah, that would be free shipping on all orders. On Monday, Gap's... [FishbowlDC]

Spin the Agencies of Record - Posted October 25, 2012
Active living brand prAna, known for its functional designs and progressive style, has selected Haberman of Minneapolis as its AOR in a competitive review. Haberman will handle public relations, social media and event man... [FishbowlDC]

How Elle’s Joe Zee Broke Into Fashion (and How You Can Too) - Posted October 17, 2012
In his over 20 years in the fashion business, Elle creative director Joe Zee has worked for such titles as Details and Allure and styled advertising campaigns for companies like Gap and DKNY. And, in our Media Beat interview, the Toronto native... [FishbowlLA]

AllFacebook Marketing Conference Attracts Notable TV Experts - Posted September 26, 2012
Learn from the marketing strategies of executives at HBO and TV Guide magazine at our event, ... [AllFacebook]

Facebook Recruiting Solution Work4 Labs Debuts Expanded Suite, Free Version; Secures Funding - Posted September 12, 2012
Facebook recruiting solution ... [AllFacebook]

Gap Goes Back to its 1960s Roots to Regain Relevance - Posted April 18, 2012
Gap has experienced well publicized struggles with its marketing identity, top management turnover, and declining revenues, so in o... [FishbowlDC]

Spin the Agencies of Record - Posted January 19, 2012
The Ladies Professional Golf Association (LPGA) has chosen Buffalo Communications for a PR campaign that will promote the organization in non-golf-related media. The program will highli... [FishbowlDC]

'Time' Tracks the Path of the Corporate Logo - Posted March 22, 2011
[caption id="attachment_17778" align="alignnone" width="466" caption="The evolution of the KFC logo from 'Time' magazine's slideshow."][/caption] Time magazine's J... [FishbowlDC]

Can Brooklyn Be Bottled, Branded, and Sold on Shelves? - Posted December 16, 2010
Brooklyn's "become somewhat of a marketing term," a New York Times article quotes Harry Rosenblum, an owner of Williamsburg cooking-supply store ... [FishbowlDC]

Poll Outcome: Which Logo Is Worse? - Posted December 14, 2010
PRNewser posed the question on most people's minds when the new Comedy Central logo was unveiled last week: Is it worse than the di... [FishbowlDC]

PRNewser Poll: Which Logo is Worse? - Posted December 9, 2010
Good gracious. Comedy Central just unveiled its new logo and it's terrible. Lest we forget, we only recently had another logo mishap. Gap int... [FishbowlDC]

PRNewser Poll: Will You Use Foursquare or Facebook? - Posted November 4, 2010
Last week, in anticipation of Halloween, we asked whether Halloween was an important holiday for the PR industry. More than two-thirds of respondents said "Somewhat," despite the fact that the holiday is a $6 billion business. Those respondents agreed with the statement ... [FishbowlDC]

Logo-Gate Is Over! Gap Goes Back - Posted October 12, 2010
Huzzah! The people win!Gap has announced that they are ousting the retailer's reviled new logo... [FishbowlDC]

Facebook Commenters to Gap: Stunts Won't Save Your Awful Logo - Posted October 7, 2010
The recent logo redesign-o-rama continues with retailer ... [FishbowlDC]

Digital Influencers Rule at Advertising Week Panel - Posted October 1, 2010
[caption id="attachment_5499" align="alignleft" width="286" caption="Left to right: Joe Penna, "MysteryGuitarMan" on YouTube; iJustine, Web celeb; Jason Harris, Mekanism ; Ivy Ross, GAP; Jill Fletcher, Virgin America"][/caption] Companies' use of digital influencers to generate buzz has become increasingly popular and has cr... [FishbowlDC]