Gary McCormick

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Sightings (7)

Spotted around the media universe

ProPublica Analyzes PR's Growing Influence on the News - Posted May 2, 2011
ProPublica published a story today (with CJR) discussing the rise of PR's influence on the news process, which is happening as the number of journalists and the number of news stories has fallen. While the story isn't an outright attack on PR or publicists, it does take iss... [FishbowlDC]

'U.S. News': PR Specialist One of the Best Careers for 2011 - Posted December 6, 2010
U.S. News and World Report has placed PR specialist among the top 50 careers of 2011. The publication says the industry is expected to add 66,000 jobs, or grow by 24 percent, between 2008 and 2018. Media annual e... [FishbowlDC]

McCormick on PRSA Conference: We're Offering Value - Posted October 22, 2010
... [FishbowlDC]

PR Hiring On the Rise? - Posted September 30, 2010
The Wall Street Journal's career site,, reports on the increased importance of PR and the hiring that's happening across the industry, both in-house and at PR firms. "In January this year, business started picking up and all the positions that were frozen last year and in ... [FishbowlDC]

'Democratic' PRSA Petition Gains Some Traction; Will It Be Enough to Force Change? - Posted July 12, 2010
In early May, a group of PR industry executives, including Edelman CEO Richard Edelman, started a petition to "democratize' the Pu... [FishbowlDC]

PR Executives, Including Edelman CEO Richard Edelman, Petition PRSA - Posted May 10, 2010
A group of PR industry executives today announced a petition to the Public Relations Society of America (PRSA) to remove PRSA accreditation -- known as APR -- as a requirement for being a national director or officer in the organization. The group, which includes Edelman CEO ... [FishbowlDC]

How To Make Sure A Potential Client Doesn't Steal Your Ideas In The RFP Process - Posted February 12, 2010
Unfortunately, potential clients "stealing" an agency's ideas during the RFP process is a common occurrence. So common, in fact, that the Public Relations Society of America (PRSA) launched a PSA campaign this week that "encouraged practitioners to weigh closely the ethical implications of requiring specu... [FishbowlDC]