Gary Paticoff

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Spotted around the media universe

RPA Rolls Out 'Happy Honda Days' Social Extension - Posted December 2, 2014
RPA has launched a social extension of its "Happy Honda Days" campaign, which launched last month featuring nostalgic toys of yesteryear. The new extension consists of three new videos featuring Skeletor and He-Man, Jem and G.I. Joe, and Gumby and Pokey. The extension was launched yesterday with Skeletor taking over Honda's Twitter... [AgencySpy]

RPA Stokes Nostalgia for 'Happy Honda Days' - Posted November 11, 2014
RPA looks to the gifts that you loved receiving as a kid in its "Happy Honda Days" campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry Shortcake and Gumby. The ads all follow in a similar formula, with each character asking viewers if... [AgencySpy]

RPA Goes Back to Basics for Honda - Posted October 15, 2014
Yesterday we posted on an RPA campaign in which the agency dove into comedic short films for client Honda with the help of funny man Nick Thune. In today's offering, RPA does things a bit more traditionally for the same client. Here's "Music Festival": ... [MediaJobsDaily]

RPA Turns Nick Thune into 'Brad, the Lyft Driver' for Honda Fit - Posted October 14, 2014
RPA is debuting a new online series promoting the Honda Fit with "Brad, the Lyft Driver," a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Savage (M... [AgencySpy]

RPA Fills in the Gaps for Farmers Insurance - Posted September 5, 2014
Insurance: a confusing thing that you'd rather not think about...unless you're measuring the amount of money it drains from your bank account every month. Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help... [AgencySpy]

RPA Debuts New Work for ARCO - Posted September 2, 2014
RPA recently debuted a new campaign for recently-won client ARCO, following Tesoro's purchase of ARCO from BP. The campaign celebrates ARCO's "top tier" designation, as its gasoline "exceeds EPA minimum detergent requirements to help clean engines and maintain optimal vehicle performance." To highlight the benefits of treating your car right with ARCO... [AgencySpy]

RPA Spreads 'Summer Cheerance' for Honda - Posted August 4, 2014
RPA has launched a new integrated campaign for Honda highlighting the brand's summer clearance event and attempting to spread summer cheer, under the face-palm worthy title "Summer Cheerance." To be fair, "Summer Cheerance" is at least memorable, however irksome the title may be. The campaign includes broadcast spots, print, digital, radio, "an... [AgencySpy]

RPA Debuts 'Fit for You' for Honda - Posted June 19, 2014
RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled "Fit For You." Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also includes digital and social media activations, as well as multicultural campaign extensions fe... [AgencySpy]

RPA Debuts New Work for Honda - Posted June 4, 2014
RPA has two new spots for Honda that highlight the features and competitive advantages of Honda's two core vehicles -- the Accord and the Civic -- continuing the "Start Something Special" tagline introduced last September. While the copy is a relatively straightforward rundown of features and what sets Honda apart from the... [AgencySpy]

RPA, Brooke Shields Launch Urban Attitudes for La-Z-Boy - Posted May 7, 2014
RPA is launching La-Z-Boy's new Urban Attitudes collection, which is "geared toward a more urban demographic made to fit in those smaller, city apartments, without compromising style or breaking your wallet" with an integrated campaign starring spokeswoman Brooke Shields. Part of the larger "Live Life Comf... [AgencySpy]

RPA, Tool Share Terrible Parenting for Newport Beach Film Festival - Posted April 2, 2014
RPA teamed up with production company tool for a new campaign celebrating Newport Beach Film Festival's 15th anniversary entitled "15 Years Under the Influence." The centerpiece of the campaign is a short film called "Bedtime Story." In the two and a half minute video, directed by Tom Routson, a daughter asks her... [AgencySpy]

Fred Armisen Hugs Bruce Willis for Honda, RPA - Posted February 3, 2014
Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA's "Hugfest" spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen. The simple, strai... [AgencySpy]

RPA's Optimistic New Campaign for Honda Claims 'Today is Pretty Great' - Posted January 8, 2014
More from Honda today, this time with news of RPA's new "One More Thing to Love About Today" campaign -- featuring "print, digital and TV spots, speaking to the optimism of today's youth." Like Orci's "Gol!Gol!" spot for Honda's Hispanic campaign, "Today is Pretty Great," the... [AgencySpy]

RPA Taps Michael Bolton as 'Talent' for 'Happy Honda Days' - Posted November 18, 2013
If there's one thing the Internet loves (aside from cats and pornography), it's cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public consciousness thanks to ... [AgencySpy]

Honda Test-Drives Social Media Sharing with #WantNewCar - Posted July 15, 2013
Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help - sort of. For the rest of today, Honda will be tweeting back Vine videos at unhappy drivers who post #WantNewCar on... [AgencySpy]

Let's Wind Down the Day with a Brutal Film Festival Promo from RPA & Tool, Shall We? - Posted April 10, 2013
As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven't seen Corbin's Bernsen's epic, award-winning (ok, not really) The De... [AgencySpy]

Here's RPA's April Fools Entry for Honda - Posted April 1, 2013
Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite.... [AgencySpy]

The Honda Civic Has Something for Everybody - Posted April 21, 2011
... [AgencySpy]

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