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Sightings (5)

Spotted around the media universe

The Martin Agency Goes Across the Pond - Posted June 12, 2014
Richmond, Va.-based The Martin Agency has been cashing in with a certain talking camel for an insurance company lately. It seems they finally earned enough money to save up for a big move -- to London. ... [GalleyCat]

KIA Hamsters Shape Up for PR Red Carpet - Posted August 27, 2013
The PR industry has its share of "It" factor sensations just like Hollywood, the music business and television. In today's public relations, these aren't compelling and highbrow artistic ideas that transform our culture like Apple's legendary "1984" ... [FishbowlDC]

How Big Data Brought Us the GEICO Gecko - Posted March 25, 2013
Back in October (when this PRNewser writer dressed as Flo for Halloween), we discussed the popularity of brand mascots like Progressive's Flo, Allstate... [FishbowlDC]

Can the 'Dell Dude' Save the Brand? - Posted January 28, 2013
How much influence does a brand spokesman really have? For example, would we still hate GEICO with a violent passion even if we'd never seen that stupid lizard? Maybe. But sometimes struggling brands need to play up the nostalgia. We can all agree that Dell, famous maker of crappy computers, ... [GalleyCat]

What Do Commercial-Inspired Halloween Costumes Mean for Brands? - Posted October 26, 2012
As the weekend approaches, you're likely planning your costume for an upcoming Halloween party (or if you're like us, you started planning in July). This PRNewser writer went to her first Halloween-themed extravaganza of the season as Flo from the Progressive Insurance ads... [FishbowlDC]