General Mills

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General Mills Holds Its Nose, Leaps into Climate Change - Posted July 29, 2014
General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to... [PRNewser]

Wheaties Is Looking for Younger 'Champions' to Serve Breakfast - Posted July 1, 2014
Since 1927, Wheaties has been known as "The Breakfast of Champions." The man behind the iconic tagline was Knox Reeves, a Minnesota advertising executive who created his own agency that would be bought by Bozell in 1975 (Good Jeopardy trivia there). Reeves needed to a slogan to go on a billboard for... [AgencySpy]

Betty Crocker Redefines 'Homemaker' and Re-Brands as Champion of Marriage Equality - Posted June 26, 2014
The Betty Crocker brand released its first cookbook in 1942, targeting its tips, tricks and recipes toward the American homemaker -- i.e. stay-at-home wives and mothers. Jump ahead to 2014, and the traditional idea of what an American family looks like and how a household is run no longer applies in... [PRNewser]

General Mills Completes Its Reversal on Arbitration Terms - Posted April 21, 2014
In the final chapter of a brief three-part exercise in damage control, General Mills has completed its 180-degree reversal on a failed plan to prevent future class action lawsuits by forcing consumers to resolve complaints via private arbitration. After refusing to comment on a New York Tim... [PRNewser]

Social Media Newsfeed: Turkey Twitter Accounts | Facebook Mobile Ad Network - Posted April 21, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

General Mills Clarifies for Fans: You Can Still Sue Us (but Please Don't) - Posted April 18, 2014
But not "100% naturally" General Mills has attempted to dispel some confusion regarding what may h... [PRNewser]

Social Media Newsfeed: Facebook Nearby Friends | Twitter Mobile App Promotion Suite - Posted April 18, 2014
[emailonly]{{{ sbox300x250 }}}[/emailonly]  Click here to receive the Morning Social Media Newsfeed via email. ... [SocialTimes.com]

General Mills: If You 'Like' Cheerios Then You Can Never Sue - Posted April 17, 2014
General Mills is, of course, no stranger to controversy regarding the ingredients and health properties of its products. Just add an "O" to the end of the... [PRNewser]

Unmetric Names New Head Of Global Marketing - Posted February 18, 2014
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking pl... [AllFacebook]

Cheerios Anti-GMO Move: PR Win, Marketing Stunt, or Both? - Posted January 9, 2014
Lots of people really don't like the concept of genetically modified organisms in their food; just check out what happened to Cheerios when they tried ... [PRNewser]

Social Relationship Platform Spredfast Raises $32.5M - Posted January 3, 2014
Social relationship platform provider Spredfast... [AllFacebook]

Wave Goodbye to Hamburger Helper, Or At Least the Hamburger Part - Posted July 15, 2013
The General Mills marketing department is lending Hamburger Helper a hand with a new makeover targeting men aged 18 to 30 who are on social media. The ... [PRNewser]

Third-Party Content Can Be A Key Component Of Marketing On Facebook - Posted March 7, 2013
The recent real-time marketing coup by Oreo and its agency, ... [AllFacebook]

PR Fail: Cheerios GMO Backlash Goes Social - Posted December 3, 2012
Cheerios recently tried to make the most of social media as a PR tool by doing what everyone else was already doing: designing Facebook apps to encourage its hundreds of thousands of fans to interact with the brand. U... [PRNewser]

The Lawyers Are Coming for Your Food Biz Clients - Posted August 23, 2012
What do the phrases "organic" and "all-natural" mean to you as a consumer? Does the fact that Sun Chips have that great "whole grain taste" make you more likely to eat them in the interest of your own health? While the vast majority of consumers want to eat well, a ... [AgencySpy]

The Lawyers Are Coming for Your Food Biz Clients - Posted August 23, 2012
What do the phrases "organic" and "all-natural" mean to you as a consumer? Does the fact that Sun Chips have that great "whole grain taste" make you more likely to eat them in the interest of your own health? While the vast majority of consumers want to eat well, a ... [PRNewser]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [AgencySpy]

Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary. The climate in the... [PRNewser]

General Mills Promotes Brownies With a New 'Cheech & Chong' Video - Posted September 23, 2011
General Mills is promoting its new Fiber One brownies with a video starring t... [PRNewser]

House Speaker Nancy Pelosi: 'PR Has Always Been Two-Way' - Posted September 28, 2010
[caption id="attachment_5267" align="aligncenter" width="489" caption="Left to right: Pat Mitchell, President and CEO, The Paley Center for Media; Debora Spar, President, Barnard College; Tina Brown, Founder and Editor-in-Chief, The Daily Beast; Lauren Zalaznick, President, NBCU Women & Lifestyle Entertainment Networks; Mark Addicks, Chief Marketing Officer, General Mills; Kim Brink, Executive Director, Advertising... [PRNewser]

She's Moving In--Fueled by Yoplait - Posted May 23, 2007
General Mills is sponsoring She's Moving In, a makeover show for the shacked-up set on WE TV. Product placement of Yoplait yogurt is part of the deal--can they get Hildi to ... [FishbowlLA]

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