General Motors

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Spotted around the media universe

Facebook COO Sheryl Sandberg Is No. 10 on 'Fortune' List of Most Powerful Women in Business - Posted September 18, 2014
Facebook chief operating officer Sheryl Sandber... [AllFacebook]

GM Recall Scandal Is Actually Increasing Sales - Posted July 2, 2014
Here's one we had to post quickly in the All News Is Good News category, because we're still slightly shocked. From a senior Edmunds analyst discussing GM's current status in ... [FishbowlDC]

Mary Barra Tells Matt Lauer: No Cover-Up at GM - Posted June 26, 2014
Mary Barra sat down with Matt Lauer this morning on TODAY, and we think you'll agree that the questions he lobbed her way were a bit softer than those she received from Congress earlier this month. ... [FishbowlDC]

The Number of People Killed by GM's Defective Switch Will Soon Rise - Posted June 3, 2014
We're all aware that General Motors is one of the world's most challenging clients right now--and we can sit around all day and wonder why the company's preferred strategy for dealing with its ongoing recall crisis can be summarized with the word "stonewall." But... [FishbowlDC]

BAD PR: John Oliver's GM Parody Highlights Real, Disturbing Details of Internal Company Practices - Posted May 21, 2014
Let's play a little game of word association, shall we? What comes to mind when you think of the following words: deathtrap; decapitating; grenade-like; powder keg; and rolling sarcophagus? If your answer to any of these is "a car made by General Motors," then an internal GM memo specifically banning the... [FishbowlDC]

GM Hires Familiar Face as SVP of Global Communications - Posted May 19, 2014
In what may be the week/month/year's least surprising move, General Motors has finally replaced its SVP of global policy and communications with a familiar name and face. ... [FishbowlDC]

GM's Own Video Claims Its Recalled Cars Are Safe to Drive - Posted May 8, 2014
Here's another development in the corporate world's biggest ongoing damage control campaign: according to GM's own tests and accompanying video, released this morning on its unfortunately named content site "FastLane", affected vehicles are totally safe to drive before being long as drivers remember a series of dos and don'ts. Here VP... [FishbowlDC]

GM Needs a New Spokesperson, Stat - Posted April 15, 2014
Not going so well for her. This young week has already brought us two new job openings that sound great on paper but might just make you think twice: ... [FishbowlDC]

GM CEO on Recall Crisis: 'Terrible Things Happened' - Posted March 18, 2014
Here's a case study in double duty internal/external crisis communications via General Motors and The New York Times. ... [FishbowlDC]

Recall Looks Like Big Trouble for GM - Posted March 13, 2014
We knew the story of faulty ignition switches, airbag failures and the subsequent recall of 1.6 million General Motors automobiles would make for terrible press. But the most recent revelation will almost certainly compound the problem: last night we learned from GM's own reports that it knew of the issue ... [FishbowlDC]

GM Releases More CEO Pay Details to Counter Gender Discrimination Charge - Posted February 11, 2014
Today in This Had to Happen news, General Motors has responded to a flurry of stories reporting that its new CEO Mary Barra (the first wo... [FishbowlDC]

GM Gets Bad Press over First Female CEO's '48%' Pay - Posted February 6, 2014
The fact that General Motors named Mary Barra as its first female CEO on January 15th was a big deal. President Obama even mentioned her in his State of the Union, calling her "the daughter of a factory worker [who] is CEO of America's largest automaker" and inspiring a rare moment... [FishbowlDC]

Ex-Facebook VP Tom Arrix Named To Advisory Board At SPMD Ampush - Posted January 16, 2014
Former Facebook Vice President of Global Marketing Solutions, U.S. Tom Arrix, who left the soc... [AllFacebook]

GM Uses 3D Scanning for Competitive Intelligence - Posted January 2, 2014
( General Motors' Competitive Benchmarking team uses light scanning to capture precise 3D images of competitor vehicles' structures and components. Complete sets of scans become reverse-engineered computer models for comparing to GM designs. The team also dismantles and scans GM vehicles to validate parts, quality check manufactur... [Inside 3D Printing News]

The PR Measurement Debate Enters a New Stage - Posted October 22, 2013
Putting the usual cultural/political flotsam and jetsam aside, these are two of the month's most interesting developments in the PR world: 1. A majority of marketing execs ... [FishbowlDC]

How Facebook Is Transforming The News - Posted July 8, 2013
These days, news gets out at an alarming speed. We no longer have to wait for the evening news or the morning paper to fi... [AllFacebook]

Facebook: A Marketing Platform Like No Other - Posted June 10, 2013
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the ... [AllFacebook]

Hertz Adds Facebook's Carolyn Everson To Board - Posted May 16, 2013
Facebook Vice President of Global Marketing Solutions Carolyn Everson i... [AllFacebook]

GM Is Back On Facebook, But Is It To Make Fans? - Posted April 18, 2013
So General Motors is back on Facebook. Less than one year after its very public split from Facebook, right before the social network's initial p... [AllFacebook]

GM, Facebook Renew Advertising Relationship - Posted April 9, 2013
A few days before Facebook's initial public offering last year, General Motors pulled its $10 million advertising campaign from the social network, unhappy that it ... [AllFacebook]

8 Tools to Help Companies Connect With Employees - Posted March 28, 2013
Socrates, Circuit and Spotlight: you may find these sites while searching online, but you won't be granted access. Unless, that is, you work at General Motors, Intel, or SunTrust Banks; these are intranet sites for those compani... [FishbowlDC]

Coke Clarifies: Social Buzz Complements Long-Term Sales - Posted March 21, 2013
You've probably heard that everyone's talking about Coca-Cola's social media reveal this week. According to the soft drink giant, the fact that... [FishbowlDC]

SXSW 2013 Sponsors' Facebook Efforts Lacking - Posted March 14, 2013
Despite the fact that social media has been a major component of recent editions of the annual ... [AllFacebook]

GM, Facebook Still Talking - Posted January 17, 2013
Discussions are continuing between General Motors and Facebook wit... [AllFacebook]

Branding: Making Corvettes to Sell Malibus? - Posted January 16, 2013
Chevrolet unveiled its new 2014 Corvette at the Detroit Auto Show on Sunday--and while the new model boasts g... [FishbowlDC]

Will General Motors Test-Drive Facebook Again? - Posted December 6, 2012
Facebook Vice President of Global Marketing Solutions ... [AllFacebook]

Facebook COO Sheryl Sandberg Touches On Several Topics In CNBC Interview - Posted October 1, 2012
In an exclusive interview with ... [AllFacebook]

Facebook Recruiting Solution Work4 Labs Debuts Expanded Suite, Free Version; Secures Funding - Posted September 12, 2012
Facebook recruiting solution ... [AllFacebook]

Facebook Trying To Be More Advertiser-Friendly - Posted July 23, 2012
In an effort to gain more advertising money, Facebook has been testing ways to place more ads on pages. But the company also is ... [AllFacebook]

GM And Facebook: It's Complicated, But It Might Work Out - Posted July 3, 2012
Not long after General Motors pulled its $10 million advertising campaign from Facebook, the Detroit auto giant is considering connecting with the social network again, ... [AllFacebook]

Marty Weintraub On Finding Your Facebook Marketing Demographic - Posted June 28, 2012
It's common knowledge that for success in Facebook marketing, you've got to reach out to your targeted demographic. But how do you find people within yo... [AllFacebook]

Report: Marketplace Ads, Facebook Exchange Will Lead Rebound In Facebook Advertising - Posted June 26, 2012
Add eMarketer to the growing list of companies that don't believe Faceboo... [AllFacebook]

Nissan Revs Up Facebook Marketing - Posted June 25, 2012
After General Motors pulled its Facebook advertising, other car makers have said they re... [AllFacebook]

As Facebook Rolls Out Ad Options, Retailers Pass - Posted June 15, 2012
Facebook has been unveiling more options for companies to advertise through the social media site. However, Reuters reports today that many b... [AllFacebook]

Facebook: The End Of The Beginning - Posted June 13, 2012
Facebook's initial public offering is a milestone in the evolutio... [AllFacebook]

Report: Facebook Users 'Bored,' Ads Not Effective - Posted June 5, 2012
A new poll shed more doubt on the value of Facebook's 900 million-plus users... [AllFacebook]

Morgan Stanley CEO James Gorman To Worried Facebook Buyers: 'We Are On Day Eight Here' - Posted June 1, 2012
Morgan Stanley Chairman and Chief Executive Officer ... [AllFacebook]

Report: GM Wanted To Take Over Facebook Pages - Posted May 29, 2012
Why did General Motors pull $10 million of advertising off Facebook? According to reports, it ... [AllFacebook]

Buddy Media CEO Michael Lazerow: If You Buy Facebook Stock, You're In For The Long Haul - Posted May 18, 2012
Social enterprise software giant Buddy Media... [AllFacebook]

All That For 23 Cents? Facebook IPO Starts Off Strong, Sputters Late On First Trading Day - Posted May 18, 2012
$0.23: That was the share-price gain for perhaps the most-hyped ... [AllFacebook]

GM Says No More Super Bowl Advertising - Posted May 18, 2012
General Motors has dropped another advertising bomb, saying it will no longer advertise during the Super Bowl. CMO Joel Ewanick made the announceme... [FishbowlDC]

Facebook Ad Issues: Weak Execution, Or Faulty Product? - Posted May 16, 2012
To the executive class, Facebook looks an awful lot like an old-school media company. That's because its business model is built on earning ... [AllFacebook]

GM's Decision Not to Advertise On Facebook Not Such a Big Deal After All - Posted May 16, 2012
Everyone is buzzing about the news that General Motors has pulled its $10 million in advertising from Facebook. The reason cited is the advertising is... [FishbowlDC]

GM Yanks $10M Ad Campaign From Facebook - Posted May 15, 2012
A recent study for The Hollywood Reporter found that 88 percent of people consider Facebook to be entertainment, and a ... [AllFacebook]

Generation Y: Brands Must Be Honest, Engaging - Posted March 30, 2012
Anyone struggling to understand Generation Y, a.k.a. the millennials, and their relationship to brands has a lot of work ahead of him. This generation is not defined by technology; it is very open, but distrustful; and it is at the center of a cultural shift. That info is among the findings in... [FishbowlDC]

Spin the Agencies of Record - Posted January 31, 2012
[caption id="attachment_33211" align="alignleft" width="242" caption="2011 Cadillac CTS-V"][/caption] General Motors has chosen ... [FishbowlDC]

GM's Global Comms VP Joins H&K - Posted June 30, 2011
Chris Preuss has joined Hill & Knowlton as an EVP serving on ... [FishbowlDC]

Auto Industry Using PR to Boost Sales and Loyalty - Posted June 13, 2011
[caption id="attachment_22557" align="alignleft" width="225" caption="The 'Catch A Chevy' service was available at all SXSW shows this year."][/caption] May sales numbers may have shown a decline of ... [FishbowlDC]

GM Signs Deal With NBC For 2012 Olympics - Posted January 11, 2011
General Motors has signed on as the exclusive U.S. auto advertiser on NBC's broadcast of the 2012 Olympic Games in London. GM didn't re... [TVNewser]

GM Signs Deal With NBC For 2012 Olympics - Posted January 11, 2011
General Motors has signed on as the exclusive U.S. auto advertiser on NBC's broadcast of the 2012 Olympic Games in London. GM didn't re... [SportsNewser]

GM's Henige: 'Employees R key 2 humanize companies' - Posted December 2, 2010
Chris Perry (@cperry248), president of digital communications at Weber Shandwick hosted a Twitter chat today with General Motors' Mary Henige (@maryhenige), di... [FishbowlDC]

GM IPO: Creating Confidence About the Company? - Posted November 22, 2010
[caption id="attachment_9641" align="alignright" width="322" caption="Photo: Reuters, Rebecca Cook"][/caption] General Motors' IPO, "the biggest initial public offering in US history," co... [FishbowlDC]

GM Takes IPO on the Road, Will Drop the Goodwrench Brand - Posted November 8, 2010
General Motors' IPO is planned for November 17 and company executives have taken their show on the road to sell potential investors. Their pitch emphasizes how the comp... [FishbowlDC]