General Motors
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Sightings (16)
Buddy Media CEO Michael Lazerow: If You Buy Facebook Stock, You're In For The Long Haul - Posted May 18, 2012
Social enterprise software giant Buddy Media... [AllFacebook]
All That For 23 Cents? Facebook IPO Starts Off Strong, Sputters Late On First Trading Day - Posted May 18, 2012
$0.23: That was the share-price gain for perhaps the most-hyped ... [AllFacebook]
GM Says No More Super Bowl Advertising - Posted May 18, 2012
General Motors has dropped another advertising bomb, saying it will no longer advertise during the Super Bowl. CMO Joel Ewanick made the announceme... [PRNewser]
Facebook Ad Issues: Weak Execution, Or Faulty Product? - Posted May 16, 2012
To the executive class, Facebook looks an awful lot like an old-school media company. That's because its business model is built on earning ... [AllFacebook]
GM's Decision Not to Advertise On Facebook Not Such a Big Deal After All - Posted May 16, 2012
Everyone is buzzing about the news that General Motors has pulled its $10 million in advertising from Facebook. The reason cited is the advertising is... [PRNewser]
Study: Google Ads More Effective Than Facebook | Social Media-Sex Connection? | Flickr Rolls Out New Photo Layout - Posted May 16, 2012
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... [SocialTimes.com]
GM Yanks $10M Ad Campaign From Facebook - Posted May 15, 2012
A recent study for The Hollywood Reporter found that 88 percent of people consider Facebook to be entertainment, and a ... [AllFacebook]
Generation Y: Brands Must Be Honest, Engaging - Posted March 30, 2012
Anyone struggling to understand Generation Y, a.k.a. the millennials, and their relationship to brands has a lot of work ahead of him.
This generation is not defined by technology; it is very open, but distrustful; and it is at the center of a cultural shift. That info is among the findings in... [PRNewser]
Spin the Agencies of Record - Posted January 31, 2012
[caption id="attachment_33211" align="alignleft" width="242" caption="2011 Cadillac CTS-V"][/caption]
General Motors has chosen ... [PRNewser]
General Motors' Google Plus Page Looks Great... But Who's Using It? - Posted November 23, 2011
The debate continues in coffee shops and lunch rooms all over Silicon Valley about whether Google Plus is already a failure. Does 25 million users ever constitute a failure? Maybe, maybe not, but it looks like some big brands are taking steps to get their feet in the door... [SocialTimes.com]
GM's Global Comms VP Joins H&K - Posted June 30, 2011
Chris Preuss has joined Hill & Knowlton as an EVP serving on ... [PRNewser]
Auto Industry Using PR to Boost Sales and Loyalty - Posted June 13, 2011
[caption id="attachment_22557" align="alignleft" width="225" caption="The 'Catch A Chevy' service was available at all SXSW shows this year."][/caption]
May sales numbers may have shown a decline of ... [PRNewser]
GM Signs Deal With NBC For 2012 Olympics - Posted January 11, 2011
General Motors has signed on as the exclusive U.S. auto advertiser on NBC's broadcast of the 2012 Olympic Games in London.
GM didn't re... [SportsNewser]
GM's Henige: 'Employees R key 2 humanize companies' - Posted December 2, 2010
Chris Perry (@cperry248), president of digital communications at Weber Shandwick hosted a Twitter chat today with General Motors' Mary Henige (@maryhenige), di... [PRNewser]
GM IPO: Creating Confidence About the Company? - Posted November 22, 2010
[caption id="attachment_9641" align="alignright" width="322" caption="Photo: Reuters, Rebecca Cook"][/caption]
General Motors' IPO, "the biggest initial public offering in US history," co... [PRNewser]
GM Takes IPO on the Road, Will Drop the Goodwrench Brand - Posted November 8, 2010
General Motors' IPO is planned for November 17 and company executives have taken their show on the road to sell potential investors. Their pitch emphasizes how the comp... [PRNewser]
