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Sightings (10)

Spotted around the media universe

Men Are Rocking More Beards, Cutting Into Razor Industry Profits - Posted November 6, 2014
Hipster moustaches, lumberjack beards, five-o-clock shadows. More and more, we're seeing men wearing some form of facial hair. The clean-cut Ken doll is the prevailing facial trend no more. While this is great for all the folks out there who like a little stubble, the razor companies aren't loving it so much.... [FishbowlDC]

Unmetric Names New Head Of Global Marketing - Posted February 18, 2014
Former Young & Rubicam Creative Culturalist Rick Liebling joined social benchmarking pl... [AllFacebook]

Red Sox Players (and One Lucky Fan) Shave Famous Beards for Gillette Promotion - Posted November 4, 2013
As a Red Sox fan, I dutifully watched the coverage of Boston's celebratory parade on Saturday morning, and while the players who were interviewed had a great deal to say about teamwork, camaraderie and spirit, a few were somewhat mum about the fate of their now-famous facial hair. And no... [FishbowlDC]

Gillette Uses 'Real' Women to Reach Men's Private Parts - Posted March 26, 2013
It's not a public relations or marketing secret that beautiful women have an undeniable influence over men. They just do. And brands would be foolish to ignore the power of attraction and human sexuality when trying to sell products to the "dude demographic." We've all seen the beer commercials where sleek young... [FishbowlDC]

Ryan Lochte and Reality TV: A Perfect Match? - Posted August 10, 2012
Take a moment this morning to imagine that you're Ryan Lochte: ... [FishbowlDC]

Is Marketing for Men Moving in Another Direction? - Posted January 23, 2012
[caption id="attachment_32950" align="alignleft" width="419" caption="Photo: Gillette"][/caption] Charles Barkley is a new spokesperson for Weight Watchers. Football's Terry Bradsha... [FishbowlDC]

Sports Stunts Mix Viral Video With Advertising - Posted April 13, 2011
... [FishbowlDC]

Gillette and Tiger Woods Part Ways - Posted December 29, 2010
Gillette and Tiger Woods will end their relationship on December 31st, our friends at AgencySpy report. ... [FishbowlDC]

Of Course the Roger Federer Viral Video Is Fake - Posted August 19, 2010
... [TVNewser]

Of Course the Roger Federer Viral Video Is Fake - Posted August 19, 2010
... [SportsNewser]