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Sightings (5)

Spotted around the media universe

Andrea Wolinetz Joins Facebook SPMD Shift as VP of Agency Partnerships - Posted August 19, 2014
Social marketing platform Shift, a Facebook ... [AllFacebook]

Drug Makers Turn Doping Scandals into Good PR - Posted February 19, 2013
Here's an interesting way for controversial brands to maintain or improve their reputations: take an industry's biggest scandal and ... [FishbowlDC]

GlaxoSmithKline to Pay $3 Billion in Largest Healthcare Fraud Settlement in US History - Posted July 3, 2012
Once again, drug giants are being reminded that the government and the public sort of frown upon pharmaceutical companies doing things like bribing doctors with lavish vacations to get them to prescribe a drug to their patients. And illegally promoting a drug and/or knowingly withholding information about dangerous side effect... [FishbowlDC]

A Magic Pill for Polishing Glaxo's Public Image? - Posted January 25, 2011
GlaxoSmithKline is trying to better its reputation in the face of what the Wall Street Journal calls "a series of legal woes that have tarnished the ... [FishbowlDC]

Marketing Disease to Sell the 'Cure' - Posted October 11, 2010
Even diseases can be branded, a CNN story says. It opens with the lessons of Edward Bernays, who saw public rel... [FishbowlDC]