Global Strategy Group

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Spotted around the media universe

Roll Call: The Goss Agency, Fahlgren Mortine, Global Strategy Group, And More - Posted January 7, 2015
The Goss Agency announced the addition of Mark Schofield as senior vice president, director of account leadership, to their executive management and account staff. Mark Schofield was most recently director of client services for the Atlanta marketing agency Modo Modo, where he pioneered social media campaign development, managed new staff and... [FishbowlDC]

Study: Brands Play Politics at Their Own Risk - Posted November 10, 2014
Last week, we covered a study performed by the Global Strategy Group which found that Americans want their consumer brands to be MORE o... [FishbowlDC]

STUDY: The Public Wants Its Brands to Get More Political - Posted November 5, 2014
Is Nike a Republican or a Democratic brand? What about Apple? Given the headaches and ruined family dinners inspired by this week's midterm elections -- along with the general sense that Americans have had it with ugly party politics -- this post's headline may come as a surpris... [FishbowlDC]

Roll Call: MTV and Global Strategy Group - Posted July 26, 2013
Jason Rzepka has taken on a larger role at MTV as senior vice president, brand communications and public affairs. In this expanded new position, Rzepka will oversee all corporate communications functions for MTV, including setting external and internal communications strategies for the brand, its various screens and businesses. He will also... [FishbowlDC]