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So What Do You Do, Jimmy Pitaro, Vice President of Yahoo! Media?
Charged with programming and packaging Yahoo!'s content, this digital VP discusses innovative sponsorship ideas, the key to Web video success, and how Carol Bartz has changed the company in her first year.

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Spotted around the media universe

Google News Remodel to Include Google+ Conversations - Posted May 8, 2012
Google reports that the company's news service, Google News "is undergoing a makeover and will now include content from the firm's new social network. Google News, which has only gone live in the U.S. to date, will see ... []

The Evolution of Search At Google - Posted December 2, 2011
Google this week posted a video about its evolution of search that's worth the watch. All six minutes of it. The highlight for semantic web aficionados will be at the end - or should I say, the future. As Google Fellow Amit Singhal explains, his dream has always been to build the... [AllTwitter]

CA Water Organization Uses Taxpayer Money to Fool Taxpayers - Posted September 23, 2011
A California water agency has dragged Google News into a scandal over a serious case of astroturfing. The Central Basin Municipal Water District, in Los Angeles County, has been called out for writing fake news stories promoting itself,... [FishbowlDC]

Google News Gets Local - Posted May 25, 2011
Google recently announced a few changes to its news search feature. According to the article, "Android and iPhone smartphone users now have the option to see ... []

March Madness, Google-Style - Posted March 14, 2011
The 2011 NCAA Division I Men's Basketball Championship is set to tip off Tuesday night, and while Google Earth may not be able to bring users 3D images from inside the arenas -- CBS and its cable partners might be slightly miffed -- the outside of the 14 tournament arenas is... [WebNewser -]