Greenpeace

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Sightings (16)

Spotted around the media universe

Greenpeace Won't Let LEGO Forget That Shell Thing - Posted 1 day, 3 hours ago
One thing we can all agree on regarding Greenpeace: they're consistent. Once they latch onto an issue, they go all in. In order to protest the LEGO company's ongoing partnership with Shell (which the latter's PR values at $116M over two years), the group created not just an online petition but a... [AgencySpy]

Facebook Gets Green Thumbs Up From Greenpeace - Posted April 10, 2014
Facebook scored high marks in a recent repor... [AllFacebook]

Twitter Flunks Greenpeace's Energy Report - Posted April 2, 2014
Apparently, 140-characters gobbles up a lot of energy. Twitter ranks as one of the worst offenders on Greenpeace's #ClickClean report... [TVSpy]

Carson of Downton Abbey Makes a Creepy Santa Claus in Greenpeace PSA - Posted December 5, 2013
Before you ask: no, Carson will not be replacing Brody on Homeland. Greenpeace recruited everyone's favorite sexually repressed butler to spread the message about climate change by posing as Santa and warning that his home in the North Pole will soon disappear (and take Christmas along with it) thanks to the melting... [PRNewser]

When Sponsored Content Met CSR and Made Magic Happen - Posted September 20, 2013
One thing we can all agree on: PR professionals will spend a lot of time working on sponsored content and corporate social responsibility projects for the foreseeable future. "Sponsored content" is the hottest phrase in PR and marketing right now, primarily because... [PRNewser]

Greenpeace Pulls A So-So PR Stunt at Shell's Formula One Event - Posted August 29, 2013
We appreciate Greenpeace's goals. We really do. Our species can only rely on fossil fuels for so long, and our tendency to ignore problems until long after the tipping point arrives does not bode well for the future of the planet on which we live. We have no doubt that drilling... [PRNewser]

Shell Doesn't Want You to See This - Posted August 27, 2013
Oil brand Shell really needs no help embarrassing itself. Their 2012 Arctic drilling program was so inept (including a rig grounding and a ship fire) that even the U.S. government said they screwed up. But Greenpeace decided to go ahead and give them a hand anyway. Following their disastro... [AgencySpy]

Which Brands' 'Green' Claims Are Legitimate? - Posted January 25, 2013
Running a green/sustainable/environmentally friendly brand is obviously a big deal now. Following retail giant H&M's promises to ... [PRNewser]

Brandjacking: Activist Group Launches 'Exxon Hates Your Children' Campaign - Posted December 12, 2012
One of the few downsides of doing great branding work is that the public's familiarity with your name can be easily exploited. Thanks to the explosion of social media, "brandjacking" is a growing phenomenon. In some cases, brands may benefit from being hijacked (see fictional characters like Lord Voldemort popping up with... [PRNewser]

Facebook Excels At Going Green - Posted August 1, 2012
Facebook's trademark color may be blue, but it's also known for being green. New figures released W... [AllFacebook]

Parody Account Poses As Shell Oil And Fools Twitterverse - Posted July 18, 2012
Did the definition for libel change or is it still "anything that is defamatory or that maliciously or damagingly misrepresents?" It's baffling that Greenpeace is able to continue pushing out tweets under the @Shellis... [10,000 Words]

Parody Account Poses As Shell Oil And Fools Twitterverse - Posted July 18, 2012
Did the definition for libel change or is it still "anything that is defamatory or that maliciously or damagingly misrepresents?" It's baffling that Greenpeace is able to continue pushing out tweets under the @ShellisPrepared Twitter handle... [AllTwitter]

Twitter Scores An "F" When It Comes To Energy Use [REPORT] - Posted April 18, 2012
According to the latest study from Greenpeace, Twitter scores a failing grade when it comes to using clean energy to power its tweets and trending topics. Greenpeace examined the energy use of 14 major... [AllTwitter]

Greenpeace Street Posters Reveal a Secret - Posted March 23, 2012
Greenpeace recognized World W... [PRNewser]

Greenpeace Asks Nike and Adidas to 'Detox' - Posted July 13, 2011
Greenpeace has filmed its own version of a Nike commercial to persuade it (and Adidas) to take steps to disassociate their brands with textile companies in China that are releasing toxic chemicals in the water. The "Detox" campaign is challenging these sporting goods companies and othe... [PRNewser]

Greenpeace Files Lawsuit Against Ketchum, Dezenhall, and Clients - Posted November 30, 2010
Greenpeace has filed a lawsuit against Ketchum and its client ... [PRNewser]

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