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PR, Perfected: Should Your Client Be On Groupon?
Four factors publicists should evaluate when considering their clients for this group buying site.

Sightings (56)

Spotted around the media universe

Musical Acts Welcome the Chance to Sell Tickets on Groupon - Posted September 12, 2014
The Source. #Power30 #SOURCE360 -- We Dem Boyz (@wizkhalifa) September 12, 2014   With the music industry focused le... [GalleyCat]

Facebook And Parse: One Year Together - Posted April 28, 2014
Last Friday marked the one-year anniversary of Facebook's acquisition of mobile application-development platform Parse, and the social n... [AllFacebook]

New CTO For HootSuite - Posted April 16, 2014
Former Groupon Vice President of Product and Technology Ajai Sehgal joined social relationship platform ... [AllFacebook]

Yes, Groupon Trolled Everyone with Its 'Alexander Hamilton' President's Day Campaign - Posted February 17, 2014
To the many, many media outlets that covered Groupon's Friday press release announcing its decision to run a President's Day campaign ... [FishbowlDC]

Groupon Goes Medieval on Amazon's Drones - Posted December 13, 2013
Proving Groupon still has some of the old magic, check out their response to Amazon's buzzy announcement on the use of drones for rapid shipping. "Groupon is about great deals, great service, and Medieval catapults," said un-chyroned dude spokesperson. They may not win the game of thrones, but they play well. (h/t Gennady... [FishbowlDC]

Holiday Shopping & Social Media: 5 Fantastic Campaigns - Posted November 29, 2013
Black Friday, Small Business Saturday, and Cyber Monday ... It's almost like social media was created to promote deals during the holiday shopping season. The post-Thanksgiving shopping season starts earlier every year. There were many people camped out days before in traditional Black Frid... [AllFacebook]

FanTree Allows Athletes, Celebrities To Sell Gear Via Flash Sales, Recognize Top Fans Via Facebook - Posted August 7, 2013
U.S. Men's National Soccer Team and Sunderland... [AllFacebook]

LivingSocial Kills Events Business, Lays Off Staff - Posted July 16, 2013
The bleeding continued today at daily deals platform LivingSocial, as the Washington, D.C.-based company closed down its New York office and 86ed it... [AllFacebook]

Former Oregon Gubernatorial Candidate Pleads Guilty To Facebook IPO-Related Fraud - Posted June 25, 2013
Florida-based fund manager and former Oregon gubernatorial candidate Craig Berkman pleaded guilty Tues... [AllFacebook]

Can Your Facebook Likes Give Away Your Identity? - Posted March 12, 2013
Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tag... [AllFacebook]

Customer Service Via Facebook, Twitter Becoming More Mainstream - Posted March 7, 2013
Customer service via social ... [AllFacebook]

Veteran Food Publicist Says Restaurants Need Better PR Strategies - Posted March 1, 2013
In the wake of the Groupon collapse, lots of people in the restaurant industry are wondering what's next. According to PR/food veteran Ellen Malloy, the answer is simple: Instead of... [FishbowlDC]

Fired Groupon CEO's Farewell Message: PR Win? - Posted March 1, 2013
In case you haven't heard, long-struggling daily deals leader Groupon finally dumped its controversial CEO Andrew Mason yesterday. But we have to say that his "resignation letter" was the most amusing pseudo-press release we read this we... [FishbowlDC]

Sheryl Sandberg, Peter Thiel, Group Involved In Notable Facebook Stock Transactions - Posted February 26, 2013
Facebook shares were involved in some large transactions in recent days, with moves by Chief Operating Officer ... [AllFacebook]

OpenTable Acquires Foodspotting, Encourages Users to Keep Playing With Their Dinner - Posted January 29, 2013
Last week we told you that some fancy-pants New York City restaurants have begun pushing back against the "Instagramming your meal" trend by discouraging amateur photographers from breaking out their iPhones dur... [FishbowlDC]

Groupon Acquires Location Service Startup Glassmap - Posted January 11, 2013
Groupon has acquired the Y Combinator-backed startup Glassmap, whose business products target deals to customers nearby. The deal was announced by Glassmap on Friday, and terms were not disclosed. "Groupon has revolutionized how people today use technology to interact with the real world, and that's why we're so exci... [AllFacebook]

Marketers: Stop Trying to Make 'Poke' and 'Snapchat' Happen - Posted January 9, 2013
Are Snapchat and Facebook's Poke the latest Instagram-style visual branding ... [FishbowlDC]

Facebook Adds 'Apps For Gift Ideas' Section To App Center - Posted December 7, 2012
... [AllFacebook]

Facebook Marketing: Beyond The Like - Posted December 4, 2012
Repeat after us: Facebook marketing is about more than just ... [AllFacebook]

Questions Circulate About Andrew Mason's Future as Groupon CEO - Posted November 27, 2012
Andrew Mason, co-founder and CEO of Groupon, had been scheduled to give a talk called "The Future of Groupon and Local Commerce" at Business Insider's Ignition conference today. The chat was cancelled, possibly because Mason's own future at Groupon is uncertain. AllThingsD's Kara Swisher is ... [AllFacebook]

Relative Newcomer Tapped for Groupon COO - Posted November 14, 2012
Kal Raman, who joined Groupon in April as senior vice president of global sales and operations, has been promoted to chief operating officer. The company hasn't had a COO since September of last year, when Margo Georgiadis left the company on the eve of its IPO to ... [AllFacebook]

Groupon Begins Offering Free Two-Way Shipping on Goods - Posted November 13, 2012
Groupon has begun offering free two-way shipping on most Groupon Goods, the company said yesterday. It also launched holiday and toy catalogs. The move shows Groupon capitalizing on the holiday shopping season to dive... [AllFacebook]

Which Shopping Apps Want The Most Facebook Information? - Posted November 13, 2012
People looking to get a jump on their Christmas shopping (and be done before Black Friday) have probably noticed how several retailers offer simple connect to Facebook options. But which shops and applications require crucial information from your Facebook account? Social security firm ... [AllFacebook]

The PR Dangers of Automated Messaging - Posted November 8, 2012
We can understand why the Romney/Ryan campaign might forget to cancel the obviously automated publication of its official victory website after Tuesday's election. In this case, the team... [FishbowlDC]

Man Cops To $11 Million Scam Involving Fake Facebook, Groupon Stock - Posted October 2, 2012
Before several key investors were dumping their Facebook stock, one Florida man made millions of dollars off his shares. Too bad they didn... [AllFacebook]

Forbes 'Richest' List: No More Social Media Moguls? - Posted September 20, 2012
This week Forbes released the 30th anniversary edition of its "Forbes 400: The Richest Peo... [FishbowlDC]

Facebook Doesn't Make Cut For Nasdaq 100 Index, But Will Be Added To Nasdaq Q-50 Index - Posted September 18, 2012
Nasdaq announced that Facebook will not yet be included in its ... [AllFacebook]

5WPR Goes High Fashion, Scores Giutzy - Posted August 15, 2012
Industry Updates: Top-25 firm 5WPR ... [FishbowlDC]

Groupon Reports $46.5 Million Profit in Second Quarter - Posted August 13, 2012
Groupon raked in $568.3 million in revenue in the second quarter of 2012, bringing the daily deal site's earnings up 45 percent year-over-year. The company finished out the quarter with a $46.5 million operating income, compared to a $101 million operating loss in the second quarter of 2011. The company cited... [AllFacebook]

Amid Mixed Picture For VC Investments, Silk Gets More Seed Funding - Posted August 1, 2012
Just as reports are coming in that venture-backed companies based in Europe recently have raised more money but in a fewer number of deals, word comes from the team at Amsterdam-based Silk that its latest seed round has brought in an additional $1.6 million. According to new analysis fr... []

Pay It Forward Friday: Groupon Grassroots - Posted July 13, 2012
We know Groupon has gotten some bad press . . . okay, a ton of it - but did you know they have a subdivision entirely focused on doing good? Yup. Check it out. ... [10,000 Words]

Wishpond Looks To Carve Facebook Offers Niche With Social Offers - Posted June 22, 2012
Brands looking to provide offers via Facebook can now do so with a little Canadian f... [AllFacebook]

Not All Caught Up In Facebook Stock Fervor - Posted May 15, 2012
Amid the flurry of excitement, some skeptics have reared their heads about the Facebook ... [AllFacebook]

INFOGRAPHIC: Facebook IPO Vs. Other Tech IPOs - Posted May 10, 2012
Social media agency Banyan Branch compared the upcoming Faceb... [AllFacebook]

Groupon Hires Two Execs, CEO Drinks Beer - Posted April 27, 2012
Groupon announced today that it has hired Faisal Masud former eBay exec as head of the company's relatively new and somewhat successful Groupon Goods unit. Yesterday, ... [GalleyCat]

Former Agency Head Paul Taaffe Joins Groupon - Posted February 9, 2012
Paul Taaffe, who served as chairman and CEO of the pre-rebrand Hill & Knowlton, has joined Groupon to head up the company's PR function. Or improve it, if y... [GalleyCat]

Roll Call: Walmart Exec Joins H+K, Groupon Exec Joins Weber, and More - Posted February 9, 2012
George Shelton has been named SVP at Hill + Knowlton Strategies, leading the reputation management and corporate practice starting Februar... [FishbowlDC]

Infolinks Introduces Self-Service Semantic Advertising - Posted August 22, 2011
Online advertising that leverages semantic technology is expanding to the do-it-yourself model. Infolinks today is launching its self-service in-text advertising marketplace. The company says the service is designed to speed advertisers' ability to create in-text ad campaigns, which work in the Infolin... [AllTwitter]

Elevator Pitch: Is Yipit the Next Big Thing? - Posted August 11, 2011
In the latest episode of MediabistroTV's "Elevator Pitch," host Alan Meckler sizes up ... [FishbowlDC]

Elevator Pitch: Is Yipit the Next Big Thing? - Posted August 11, 2011
In the latest episode of MediabistroTV's Elevator Pitch, host Alan Meckler sizes... [FishbowlLA]

Does Pandora IPO Mark the End of the New Tech Bubble? - Posted June 17, 2011
[caption id="attachment_22863" align="alignleft" width="300" caption="Photo: Richard Drew, AP"][/caption] By late Thursday Pandora became the latest in a series of Internet companies to ... [FishbowlDC]

Spin the Agencies of Record - Posted May 24, 2011
Skyy Spirits has chosen Alison Brod PR as its AOR for Skyy Vodka and Skyy Infusions, the brand's fruit-flavored vodkas, providing consumer PR, event support, and online awareness. The firm will also work with the X-Rated Fusion and ... [FishbowlDC]

Using Groupon in Your PR Campaign - Posted May 10, 2011
Groupon is hot, and news today that the company wanted to file its IPO this week with a $25 billion valuation speaks to that. So does the number of Groupon-like companies and programs that have spawned over past months. But as many publicists know, jumping on boa... [FishbowlDC]

Groupon: We're Totally Not Friends With Him. Really. - Posted April 29, 2011
Groupon has snarkily announced it did not drop its advertisements from NBC's The Apprentice ... [FishbowlDC]

Great Time to be a Geek - Posted April 22, 2011
When was the last time you heard the term "hiring boom" anywhere, in any context? It's been forever, right? Well here come perks like foosball tables, free cappuccino, and onsite dry cleaning again, because we here in the San Francisco Bay Area are at the center of a tech jobs bo... [FishbowlDC]

Biometrics, Social Media Among the Latest Research Trends - Posted March 24, 2011
[caption id="attachment_17936" align="alignleft" width="270" caption="L to R: Ted McConnell, ARF; Lee Brown, Groupon; and Naveen Selvadurai, foursquare. Photo: Nancy Lazarus"][/caption] Social media's growing role in research was a visible theme throughout the ARF/Advertis... [FishbowlDC]

Roll Call: Carmichael Lynch Spong, UVA, StyleCaster, Groupon and More - Posted March 23, 2011
Lori Robinson will join Carmichael Lynch Spong effective April 4 as senior principal and director of the New York office. Robinson will be responsible for client oversight, marketing, operations, staffing, and business development. She'll report to firm MD ... [FishbowlDC]

BI Survey Finds Consumers Really Like Discounts - Posted March 22, 2011
Business Insider has done a survey of consumers' Groupon-ing habits, finding that 72 percent of the people using Groupon are also using ... [FishbowlDC]

Beware the Bubble - Posted March 15, 2011
Billion dollar valuations for Twitter and Groupon "mathematically insane," according to IAC founder and chairman Barry Diller. Diller addressed a packed house at the SXSW conference i... [WebNewser -]

Groupon Super Bowl Ads: Fun or Flop? - Posted February 7, 2011
During one of the Super Bowl's many commercial breaks on Sunday, viewers were treated to a string of controversial ads from Groupon, the two-year-old group buying startup that has been r... [WebNewser -]

Groupon Raises Nearly $1 Billion - Posted January 11, 2011
After walking away from a Google buyout offer last year, group buying service Groupon announced that it has raised $950 mi... [WebNewser -]

Groupon to Go Public By the End of 2011? - Posted December 30, 2010
The New York Times DealBook blog is reporting that Groupon has new institutional investors and could go public by the end of next year. Fi... [FishbowlDC]

The Once and Future Groupon - Posted December 7, 2010
Another day, an... [WebNewser -]

Google Exploring Groupon Buyout - Posted November 19, 2010
Google is in negotiations with group shopping startup Groupon over a possible buyout, according to a report Friday. The asking price is well above the $2-3 billion rumored to have been offe... [WebNewser -]

Study: Groupon Great for Consumers, Businesses Not So Much - Posted October 5, 2010
Cut-rate deals offered by group buying startups such as Groupon are great for consumers: Half off lattes and airbrush tanning sessions? Count me in. But a new study claims that the group buying phenomenon is not quite the panacea... [WebNewser -]

Groupon Faces Growing Pains - Posted September 17, 2010
White hot group buying startup Groupon faced a wave of criticism this week after... [WebNewser -]