Guinness World Records

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Dubai Sets an Odd World Record for Diabetes Awareness - Posted December 29, 2014
(Photo Credit: Facebook, Dubai Against Diabetes) There are a few "old faithfuls" in the world of PR, chief among them the press release, the byline, and the deskside brief. Of course, we would be remiss if we didn't mention the stunt. Every brand is loo... [GalleyCat]

Did Al Roker Just Show PR Pros How to Get Noticed? - Posted November 18, 2014
34 hours complete. Congratulations @alroker! Go to bed! #rokerthon -- TODAY (@TODAYshow) November 14, 2014 Whelp, it's official. Al Roker has finally made his legend eternal by taking a... [FishbowlDC]

Guinness Division Offers Businesses a Shot at World Records - Posted October 6, 2010
[caption id="attachment_5834" align="alignleft" width="240" caption="Lee Redmond, Guinness World Record holder"][/caption] Used to be that Guinness World Records were held by people like ... [FishbowlDC]