Heidi Sullivan

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Spotted around the media universe

10 Pointers for Navigating the Measurement Maze - Posted September 16, 2014
Since measurement is such an integral yet complex part of PR and social media, it has merited an entire week of events in New York. Cision Vocus is hosting morning sessions as part of AMEC ... [FishbowlDC]

5 Digital Metrics/Tools That PR Pros Need to Know - Posted August 1, 2014
Measurement: it is, as our own Shawn Paul Wood put it in yesterday's "Top 5 PR Industry Debate Topics" post, the "pachyderm in the room." So what's the... [FishbowlDC]

PR Spam Can Be Annoying, But It's Not Illegal - Posted October 15, 2009
Blogger and technologist Stowe Boyd has some harsh words for media list and monitoring company Cision. He likens the company to "spam mafia" and cites the case of ... [FishbowlDC]