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Sightings (19)

Spotted around the media universe

Smartphone Breathalyzer Startup Partners with...Heineken? - Posted August 27, 2014
At first we thought that a partnership between one of the world's largest beer brands and a startup using technology to prevent drunk driving would make for an awkward pairing. Yet, earlier this month, an Israeli company called Alcohoot whose product turns smartphones into brea... [FishbowlDC]

Doogie Howser (Almost) Drinks Heineken Light for W+K NY - Posted July 17, 2014
From a kid in scrubs to a man with an angry inch, Neil Patrick Harris is quite possibly our leading example of a Renaissance Dude. The star may now add "drinking beer" to his illustrious resume along with acting, singing, cooking and talking to Smurfs. Well, sort of... ... [GalleyCat]

Heineken Helps Urban Explorers Discover Which Night Spots Are Trending On Twitter - Posted July 15, 2014
Tired of going to the same corner pub every weekend? Heineken has the answer for your nighttime doldrums: discover new spots to hang out with the gang by uncovering what's trending on Twitter. ... [AllTwitter]

2014 Facebook Studio Awards Winners Announced - Posted April 29, 2014
Facebook announced the winners of its ... [AllFacebook]

2014 Facebook Studio Awards Finalists Revealed - Posted April 22, 2014
Facebook announced the finalists for its ... [AllFacebook]

Now Guinness Is Dropping Out of the St. Patrick's Day Parade Due To Its Anti-Gay Policy - Posted March 17, 2014
Beer and St. Patrick's Day go together like peanut butter and jelly. But some beer companies are breaking up this happy pairing because of the anti-LGBT policy associated with the holiday's big events. ... [FishbowlDC]

11 Brands That Got Cheeky on Valentine's Day - Posted February 17, 2014
FACT: Valentine's Day is one of the few bright spots in an otherwise dour New Year for retailers. Of course it makes sense for relevant brands to develop tailored VDay social campaigns, so today we thought we'd tak... [GalleyCat]

Will the Public Belly Up to Sam Adams in a Can? - Posted February 19, 2013
Believe it or not, there was a day in America when "fancy pants" beer meant Heineken. An import from Holland, Heineken was like the truffles of beer and changed the complexion of your Dad's garage refrigerator from the red, white and blue of Budweiser and gold of ... [GalleyCat]

We Are Social Adds Paid Media Support - Posted February 19, 2013
Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, an... [AllFacebook]

Turning Heineken into the World's 'Most Interesting' Beer - Posted December 14, 2012
First a disclaimer: Like the rest of the country, we love beer. In fact, we are unapologetic beer snobs. And while ... [FishbowlDC]

Spin the Agencies of Record - Posted December 6, 2012
Friendly's Ice Cream selected Regan Communications Group Inc. as its public relations agency of record. The Boston-based restaurant chain emerged from Chapter 11 bankruptcy in ... [FishbowlDC]

Is James Bond Too Corporate? - Posted November 9, 2012
On the eve of the new 007 flick Skyfall, The Wall Street Journal asks an interesting question: has "the mother and father of all franchises" (thanks, David Denby) turned into a big, disgusting orgy of product placement? Is James Bond a sexy spy o... [FishbowlDC]

Olympics Ads Boost Brand Perceptions for BP and Others - Posted August 9, 2012
A recent survey conducted by YouGov BrandIndex in order to gauge the public's perceptions of Olympics advertisers may prove that the coveted ad slots and expensive sponsorships are worthy investments, especially for... [FishbowlDC]

James Bond to Drink Heineken, Would Rather Have a Martini - Posted April 19, 2012
Daniel Craig, the latest actor to play James Bond, has called the partnership with Heineken "unfortunate," but says he understands that the financial demands of a big movie require product placement. Not exactly a ringing endorsement for a sponsor that could be paying as much as $45 million for the privilege. ... [FishbowlDC]

Roll Call: Heineken, Viacom, and More - Posted December 23, 2011
Heineken USA has named Stacey Tank as SVP of corporate relations starting January 3. Tank was prev... [FishbowlDC]

Heineken Makes a Big Push on Facebook - Posted December 8, 2011
Heineken is all over the place this week, with a couple of campaigns and a big ... [FishbowlDC]

Going Beyond Your Target Audience with Multicultural Outreach - Posted June 30, 2011
As we mentioned ... [FishbowlDC]

The One Club Wants Your Vote for the Champagne of Beer Commercials - Posted June 21, 2011
Over Memorial Day Weekend, I was on a beach, in Cape Cod, blasting Heart on my waterproof boombox and enjoying a couple cooler-fresh brews with my college roommate (I know, I hate me too). A middle-aged woman, in head-to-toe Lily Pulitzer,... [GalleyCat]

Havas Reports Net New Business Up 46 Percent in 2010 - Posted March 9, 2011
Havas announced its 2010 earnings yesterday, reporting a 46 percent increase in net new business over 2009, bringing the total to 1.9 billion (about $2.64 billion, based on today's conversion ra... [FishbowlDC]