Howard Schultz

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Spotted around the media universe

Starbucks Marketing Chief Says $10M Morning Joe Buy "Way Off" - Posted June 5, 2009
AdAge looks into the Starbucks/Morning Joe $10 million sponsorship deal first reported Sunday night. Starbucks' chief marketer Terry Davenport tells AdAge that $10M estimate is "way off." "Anyone who's been following our measured-media buying would know that figure would be a significant chunk of our spend," adding that the MSNBC deal... [TVNewser]

Now It's Official: Morning Joe "Brewed By Starbucks" - Posted June 1, 2009
For more than a year, TVNewser readers have wondered whether the Starbucks coffee seen on the Morning Joe set was part of some product placement deal. The answer was always "no" — until today. The show and the the coffee company have formed a "marketing relationship," in a deal estimated at... [TVNewser]

Double Shot of "First On" With Starbucks CEO - Posted February 18, 2009
Starbucks CEO Howard Schultz announced the company would begin making instant coffee yesterday, and CNBC's Maria Bartiromo had the first interview with the CEO at 3:40pmET. But on Fox Business Network this morning just after 7:30amET, Alexis Glick's interview with Schultz was called "first on" as well. Glick's interview was taped... [TVNewser]

Double Shot of "First On" With Starbucks CEO - Posted February 18, 2009
Starbucks CEO Howard Schultz announced the company would begin making instant coffee yesterday, and CNBC's Maria Bartiromo had the first interview with the CEO at 3:40pmET. But on Fox Business Network this morning just after 7:30amET, Alexis Glick's interview with Schultz was called "first on" as well. Glick's interview was taped... [TVNewser]

Sundance Iconoclasts: About as Daring as Mayo on Pastrami - Posted October 25, 2007
Sundance Channel and Grey Goose Vodka are foisting a new season of Iconoclasts on the world. We love these pairings, largely because they're so easy to mock. Robert Lloyd loves this because it's pretentious worthy high-production value television, unlike everything else he's forced to review. Maureen Ryan likes the longer format of... [FishBowlLA]

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