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Sightings (12)

Spotted around the media universe

Ikea Creates Instagram Website for Small Designer Collection - Posted July 7, 2014
Moscow-based ad agency Instinct helped Ikea promote a limited designer collection by creating an Instagram-powered website. The agency created the ikea_ps_2014 account on Instagram, which serves as the site's main page with product categories. Each of the collection's 34 ite... [SocialTimes.com]

Why Does IKEA Need to Know How Often New Yorkers Do Work On the Toilet? - Posted June 6, 2014
IKEA is definitely one brand that you will find in tons of homes around the world. But do they need to be all up in your business too? IKEA has released the results of its Life At Hom... [PRNewser]

Second Facebook Building In Lule , Sweden, To Test New Rapid Deployment Data Center Concept - Posted March 7, 2014
The newly announced second building at Facebook's data center in Lule , Sweden, wil... [AllFacebook]

This 'IKEA as Gravity' Spoof Is Pretty Funny - Posted November 15, 2013
Last night we attended a Lippincott-sponsored event focusing on the creation of unique "customer experiences" and thought: "What retail brand provides a more singular experience than IKEA?" Here, via a guy named Daniel Hubbard who appears to be something of a filmmaker, is a spoof of the IKEA experience playing off the... [PRNewser]

IKEA Founder to Return to Sweden - Posted June 28, 2013
Ingvar Kamprad put the "IK" in IKEA (the "E" and the "A" are for Elmtaryd, the family farm where he was born, and a neighboring village, Agunnaryd), but he left Sweden in 1973 to escape the hefty taxes and settled in Switzerlan... [UnBeige]

IKEA and Marriott to Launch Horsemeat and Sewage-Free Hotel Chain - Posted March 6, 2013
IKEA, which we will always know as the world's top paperboard dorm room furniture producer, has received a good bit of bad press recently for combining three things that do not go well together: food, ... [PRNewser]

Horse Meat Scandal Touches IKEA's Meatballs - Posted February 25, 2013
Today everyone's favorite paperboard furniture provider IKEA announced plans to remove its famous Swedish meatballs from the menu at every in-store cafeteria in 21 E... [PRNewser]

The 18 Best, Worst and Weirdest Valentine's Day PR Stunts - Posted February 14, 2013
Happy Valentine's Day! February 14th happens to be the world's greatest manufactured consumerist holiday--a time for marketing and PR departments everywhere to either bring their "A" games or admit defeat, stay home and watch Golden Girls reruns while crying into their ice cream. You'd think that Valentine's Day promos would only apply... [PRNewser]

Ikea Sorry for Using East German Slave Labor - Posted November 19, 2012
We love Ikea for its particleboard dorm-room tables, its interactive catalogs and its maze-... [PRNewser]

Ikea Drops 'Augmented Reality' Catalog - Posted November 16, 2012
Remember the halcyon days of 2002, when the holographic touch-screen special effects of Minority Report seemed like a glimpse into a fantastically distant future? Well, this week we took a step closer to that new (virtual) reality thanks to Ikea, those Swedish kings of meatballs and particleboard. After a big buildup, the... [PRNewser]

IKEA U.K. Using Facebook Profiles as Decorating Tools - Posted August 25, 2011
[caption id="attachment_26382" align="alignleft" width="345" caption="My customized IKEA room"][/caption] In the U.K., IKEA has launched a 3D personalization tool that plugs your Facebook info into YouTube and creates a customized bedroom with links to purchase the items selected. Snippets from your wall posts and status updates... [PRNewser]

Ikea Rides Our Non-Beige Coattails - Posted May 16, 2007
Jet-lagged and delirious, we made our way into Terminal 1 at LAX early one morning only to be assaulted by what we thought was the Bad Taste Circus--outrageous orange and green stripes plastered along the wall. Turns out it was just an ad takeover by someone with pretty good taste, Ikea.... [UnBeige]