Ian Saunders

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Spotted around the media universe

Crystal Semantics Unleases Its Semantic Targeting Technology in AppNexus - Posted May 16, 2011
Crystal Semantics, a pioneer of semantic advertising solutions recently announced the "deployment of its leading semantic targeting technology ... [semanticweb.com]

New Online Advertising Managed Service Makes Both Audience and Content Environment Count - Posted March 16, 2011
Online advertising network ad pepper media has introduced a managed service based on its Semantic Behavioral and Retargeting platform. The idea is to leverage its proprietary page-level semantic analysis, which hails from Crystal Semantics (which it acquired back in 2006) in combination with its behavioral/retargeting capabilities, in order to bring some... [semanticweb.com]