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Mobile Ad Bits: Snacks from IAB's Mobile Leadership Forum - Posted July 22, 2008
Throughout the various sessions at the IAB's first mobile advertising event two themes resonated: "It's all about the consumer" and "the real impact of mobile advertising is what happens after the click-through." Some other takeaway snippets from the forum, which was held in New York on Monday. Gary Schwartz, president and CEO of... [ThinkMobile - SocialTimes.com]