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Spin the Agencies of Record - Posted July 19, 2012
Ogilvy has been chosen as AOR for NASCAR, which aims to extend its brand into a more diversified and younger demographic. After a four-month pitch process, Ogilvy edged out the competition and will initiate the brand extension at the Daytona 500 in February 2013, the race's 55th anniversary.
The climate in the... [PRNewser]
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