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Sightings (10)

Spotted around the media universe

World Cup Was Facebook's Most-Discussed Topic Globally in 2014; Ebola in U.S. - Posted December 9, 2014
The most-discussed topic on Facebook globally in 2014 was 2014 FIFA World Cup Brazil, while the outbreak of the ... [AllFacebook]

If Donald Trump Hates the Media, Why Is He Doing This? - Posted November 3, 2014
There are many proud organizations that focus on the ethics of journalism (e.g., National Press Club, Society for Professional Journalists, local Press the one in Dallas/Fort Worth, my fare burg) and others designed to foster better relationships with those journalists (e.g., PRSA, IABC). In those pr... [FishbowlDC]

The Institute for Science and International Security (ISIS) Refuses To Change Its Name - Posted September 23, 2014
Bill O'Reilly has his own insane plan to destroy ISIS: 25,000 mercenaries -- New York Magazine (@NYMag) September 23, 2014 Most companies named ISIS have been ... [FishbowlDC]

Former NSA Chief Compares ISIS Air Strikes to 'Friends with Benefits' - Posted September 16, 2014
One of the fundamental tactics for any flack is writing talking points ahead of interviews. This isn't purely "spin", by the way -- but clients do sometimes get skittish during on-the-air talks. The prep sheet, then, is like a security blanket minus Elmo. Because of that perfunctory aspect of PR, it's always... [FishbowlDC]

Wallet App Changes Its Name From 'Isis' To Softcard - Posted September 4, 2014
A mobile wallet previously named "Isis" has announced a name change to "Softcard" in order to avoid any association whatsoever with the militant group currently committing horrific violent acts across Syria and Iraq. Company CEO Michael Abbott had previously ann... [FishbowlDC]

On the #HeadlessDay PR Blunder Apology - Posted September 4, 2014
On the same day that news of of U.S. journalist's Steven Sotloff's death at the hands of ISIS terrorists broke, ThinkJam in collaboration with Fox Home Entertainment rolled out a Headless Horseman-themed campaign to promote Sleepy H... [FishbowlDC]

Phil Roberston Ensures That Duck Dynasty Continues to Make Headlines - Posted September 4, 2014
Phil Robertson, the well-coiffed patriarch of the Duck Dynasty empire, has made quite the name for himself when it comes to ... [FishbowlDC]

Anything Named ISIS is Due for a Rebrand - Posted August 27, 2014
Until recently, the word "Isis" didn't mean much to many people. At least not here in the US. Then we started to hear about the terror they inflicted as they took control of area after area across Iraq and Syria. Then, of course, there was the horrifying news of... [FishbowlDC]

Can the ISIS Strikes Become a #PRWin for the President? - Posted August 11, 2014
No one in their right mind (or in a public forum) would ever equate a declaration of war as part of a PR strategy, but it could be one of the side effects of what took place in the Iraq recently. Without getting into the nuance of military and political goings-on, the... [FishbowlDC]

The AXIS Conceptual-Reference-Model (Concepts and Implementation) - Posted April 20, 2010
Introduction to the AXIS-CRM and to its implementation 1. The AXIS-Conceptual Reference Model 1.1 Generalities A new modular and tailorable approach for the semantic modeling of static and dynamic knowledge has been elaborated under the name “AXIS Conceptual Reference Model” (AXIS-CRM). AXIS organizes that modeling as networks of Autonomous Semantic Objects (ASO). In turn,... []