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Sightings (6)
Smart Ad Sophistication Lacking in News Industry, To Its Peril - Posted March 22, 2012
The Pew Research Center's Project for Excellence in Journalism State of the News Media 2012 report was just published, and among the findings is that efforts by most top news sites to monetize the web in their own right are still limited. Few news companies, it reports, "have made much progress... [semanticweb.com]
ADmantX Partners with adBrite - Posted December 22, 2011
Semantic advertising web service ADmantX has announced a partnership with adBrite, "the largest independent ad exchange, to offer brand safety, greater ad engagement and page-level, cookie-le... [semanticweb.com]
ADmantX Raises $2.8M in First Round Funding - Posted June 9, 2011
ADmantX recently raised $2.8 million in first round funding. The growing company "offers an advanced semantic page-level analysis that surfaces reader emotions, behaviors, motivations an... [semanticweb.com]
Firefox, Chrome Take On Tracking; Maybe Now It's Time To Look To Semantic Web Advertising Platforms - Posted January 27, 2011
Mozilla Firefox and Google Chrome browsers this week unveiled responses to the Federal Trade Commission's (FTC) call for a Do Not Track browser option.
What's the impact on the online advertising community? Andy Ellenthal, CEO of semantic web advertising company Peer39... [AllTwitter]
Firefox, Chrome Take On Tracking; Maybe Now It's Time To Look To Semantic Web Advertising Platforms - Posted January 27, 2011
Mozilla Firefox and Google Chrome browsers this week unveiled responses to the Federal Trade Commission's (FTC) call for a Do Not Track browser option.
What's the impact on the online advertising community? Andy Ellenthal, CEO of semantic web advertising company Peer39... [semanticweb.com]
Brand Advertisers: Admantx Semantics Provide A Way To Tap Into Emotions and Motivations - Posted November 22, 2010
Photo courtesy: Flickr/sskennel
Expert System has spun out a new company that's leveraging its semantic IP in the service of improving online advertising. Named Admantx (ads + semantics... [semanticweb.com]
