JC Penney

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Sightings (16)

Spotted around the media universe

What Would Bill Do? Media Coach Bill McGowan Takes on the Week's News - Posted October 10, 2014
In case you missed it, last week saw the beginning of what will be a regular feature on our blog: comments on trending news stories from Bill McGowan... [FishbowlDC]

MomentFeed Offers Easy Access To Ratings, Reviews From Multiple Facebook Pages - Posted May 7, 2014
With ratings and ... [AllFacebook]

14 PR and Social Media Winners from Super Bowl XLVIII - Posted February 3, 2014
That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo's breakout success on social. Still, a few companies and personalities did manage some clever nuggets, which we will now... [FishbowlDC]

The 10 Biggest PR Losers of 2013 - Posted January 2, 2014
Sure, he's happy now. Just wait 'til he wakes up tomorrow. Now that 2014 has granted us nearly 48 hours' worth of hard-earned hindsight, we'd like to pull out our overgeneralizing caps and name the ten biggest losers of the past ... [FishbowlDC]

How to Help Your Brand Connect to LGBT Audiences - Posted September 18, 2013
Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists ... [FishbowlDC]

Breaking Bad PR Motor Home to Sell Marketing Meth to Public - Posted August 22, 2013
We love Breaking Bad just as much as the rest of the public. So when we see a motor home not being driven by an octogenarian, we know nothing good is going on inside that roving lab of illegal activity. Since the recession rai... [GalleyCat]

J.C. Penney to America: 'It's Not You, It's Me. (Now Please Come Back.)' - Posted May 20, 2013
Old-school retailer J.C. Penney faces several big challenges moving forward--but executing social media strategy isn't one of them. The company fired CEO/former Apple man Ron Johnson in April after a big sales dive and followed his exit with an all-media campaign designed to address the backlash over controversial changes adopted during his... [FishbowlDC]

Garment Industry Opts for Makeover After Bangladesh Disaster - Posted May 14, 2013
The factory collapse that killed more than 1,100 people in Bangladesh this April is by no means the first tragedy to strike the garment industry in recent years--but it does look like the culmination of an ongoing PR challenge that could reshape the way major cl... [FishbowlDC]

What Are America's 10 'Most Hated' Brands? And Why? - Posted January 15, 2013
Today we came across a list of "America's 10 Most Hated Companies" courtesy of Ragan's PR Daily and ... [FishbowlDC]

INFOGRAPHIC: Walmart, IPhone, And The Hottest Holiday Tech Trends On Facebook - Posted December 10, 2012
Walmart was the most-talked-about brand on Facebook over Black Friday and Cyber Monday, and it appears that the major retailer has carried that momentum through the holiday season. According to an infographic from Compass Labs, Walmart is again one of the most popular Facebook brands, wi... [AllFacebook]

Walmart, Toys "R" Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday - Posted November 30, 2012
As millions of people opened their wallets last weekend for Black Friday and ... [AllFacebook]

Spin the Agencies of Record - Posted October 25, 2012
Active living brand prAna, known for its functional designs and progressive style, has selected Haberman of Minneapolis as its AOR in a competitive review. Haberman will handle public relations, social media and event man... [FishbowlDC]

Study: Brands On Facebook Fail To Take Advantage Of Consumers' Attraction To Promotions - Posted October 8, 2012
Retailers' Facebook ... [AllFacebook]

Branding Firm Asks Ellen for Support in Lawsuit Vs. JC Penney - Posted May 10, 2012
Branding firm... [GalleyCat]

Branding Firm Asks Ellen for Support in Lawsuit Vs. JC Penney - Posted May 10, 2012
Branding firm... [FishbowlDC]

The DeGeneres/JCPenney Controversy Doesn't Play According to Script - Posted February 10, 2012
So often these days, we hear stories about people taking to the Internet agai... [FishbowlDC]