JD Smyth

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Sightings (4)

Spotted around the media universe

BBDO NY Looks at 'Monsters Under the Bed' for Sandy Hook Promise - Posted December 11, 2014
With the anniversary of the Sandy Hook Elementary School shooting coming up this Sunday, BBDO New York crafted a PSA campaign for Sandy Hook Promise, an gun violence prevention organization formed in the wake of that tragedy. In the three-minute video "Monsters Under the Bed," an interviewer has children draw pictures of... [AgencySpy]

Berlin Cameron Steals Dress for Gilt - Posted March 28, 2014
Berlin Cameron United's new campaign for Gilt features a chase scene and some unusual disrobing. Upon sighting a model in a sleek yellow dress, a woman decides she can't live without the outfit and chases after her. The model frantically runs away, because that's what you do when you're pursued by a... [AgencySpy]

What Exactly is Ogilvy's 'Project Sunlight' for Unilever? - Posted November 20, 2013
Unilever, the international conglomerate producing over 400 products, hasn't always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests linked to its sources of palm oil. The UN Environmental Programme call... [AgencySpy]

All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot - Posted November 27, 2012
If General Electric's "Brilliant Machines" campaign was a movie, the brand's "Robots on the Move" commercial would only be a teaser trailer. Although it's full of intrigue and suspense, the ad fails to actually promote anything other than pop-culture nostalgia. BBDO New York and GE teamed up for the sixty-second spot, which... [MediaJobsDaily]

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